EyepatchADS

Desire · no_desire_stated

No desire stated

Use only when the ad states no benefit at all: a pure offer, flavour drop, purity spec or brand line. Prefer a real desire whenever one is clearly implied.

197ads
88brands
153median days live
19.7%of library weight

Products (share of each product's weight)

  • Full Range63%
  • Protein31%
  • Magnesium22%
  • Multivitamin30%
  • Creatine10%
  • Collagen13%
  • Pre-Workout29%
  • Electrolytes16%

Doubts these ads answer

  • Price & value34%
  • Is it safe / what is in it?24%
  • Can I trust this brand?18%
  • "Not for someone like me"15%
  • Taste & mixability9%

Angles

  • Offer & value28%
  • Transparency & purity14%
  • Free value & content11%
  • Social proof & reviews7%
  • Us vs them6%

Who it’s for

  • No specific avatar (speaks to everyone)55%
  • Sceptical switcher (burned by supplements)18%
  • Gym regular chasing gains8%
  • Simple-routine seeker (one product, not a stack)5%

Plain-text summary

"No desire stated" (no_desire_stated) is a desire in the Eyepatch taxonomy: Use only when the ad states no benefit at all: a pure offer, flavour drop, purity spec or brand line. Prefer a real desire whenever one is clearly implied. 197 of 1069 long-running supplement and sports-nutrition ads lead with it, from 88 brands; median 153 days live; 19.7% of the library's longevity weight (log2(1 + days/30)). Most common products: Full Range (45 ads, 63.2% of that product's weight), Protein (36 ads, 31.2% of that product's weight), Magnesium (35 ads, 21.8% of that product's weight). Doubts these ads answer most: Price & value (34%), Is it safe / what is in it? (23.5%), Can I trust this brand? (18.3%). Every ad below shows the quote from the ad.

Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.

Longest-running examples

All 197 ads with the quote that carries the desire

Longest-running first.

Other desires

Energy · Strength & muscle · Lean body & weight · Recovery · Longevity & healthy aging · Better sleep · Focus & cognition · Calm & mood · Performance & endurance · Everyday hydration · Enjoyment · Gut & digestion · Immunity · Beauty: skin, hair, nails · Hormonal & intimate health · Nutrient coverage · Convenience & simplicity