Us vs them · AG1
"Check the label": one stat that makes rivals look unverified
48 days live and still running
Check the label. 🔍
How to adapt it
Find one certification stat your competitors fail and make the viewer go check.
Why it works
A magnifying glass on the certification badge shows the proof. One stat makes every competitor look unverified.
- Hook type
- Comparison
- Awareness
- Solution-aware
- Format
- Us vs them
- Funnel stage
- MOFU
- Products
- multivitamin
- Brand style
- Premium & clean
- First seen
- 2026-09-03
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Pain
- No pain named
- Objections answered
- Is it safe / what is in it?
Of all gummies listed with the National Institutes of Health's Dietary Supplement Label Database, less than 2.25% currently on the market are NSF Certified for Sport®.
- Confidence
- high
Who it’s for
- Persona
- Sceptical switcher (burned by supplements)
Check the label. 🔍
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · neutral
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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