Us vs them · Nutricost
We are so sorry (that we made everyone else look overpriced)
239 days live and still running · 12 variants
We're so sorry: we've made the 'luxury' brands look like a bad value
How to adapt it
Write a mock apology that is really a jab at overpriced competitors.
Why it works
The fake apology is funny and makes the value point memorable.
- Hook type
- Comparison
- Awareness
- Solution-aware
- Format
- Us vs them
- Funnel stage
- TOFU
- Products
- full range
- Brand style
- Direct response
- First seen
- 2026-02-24
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Pain
- No pain named
- Objections answered
- Price & value
Quality Supplements Without the Premium Price
- Confidence
- high
Who it’s for
- Persona
- Sceptical switcher (burned by supplements)
You shouldn’t have to overpay to take care of your health.
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · neutral
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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