EyepatchADS

Desire · energy

Energy

The viewer wants more steady, everyday energy and vitality (not sport performance).

74ads
46brands
103median days live
6.3%of library weight

Sub-desires Steady all-day energy Morning kick-start Clean energy without jitters

Paired pain Afternoon crash / slump Always tired / fatigue

Products (share of each product's weight)

  • Magnesium9%
  • Creatine7%
  • Energy Drink37%
  • Multivitamin9%
  • Coffee58%
  • Antioxidant11%
  • Collagen6%
  • Full Range5%

Doubts these ads answer

  • Does it work?18%
  • Is it safe / what is in it?15%
  • Hassle & routine13%
  • Taste & mixability13%
  • Side effects12%

Angles

  • Convenience & routine20%
  • Us vs them11%
  • Problem → solution11%
  • Offer & value9%
  • Expert & celebrity8%

Who it’s for

  • Busy adult running on empty (energy + focus)51%
  • No specific avatar (speaks to everyone)13%
  • Perimenopausal / menopausal woman8%
  • Diet-tribe follower (vegan / keto / plant-based)6%

Plain-text summary

"Energy" (energy) is a desire in the Eyepatch taxonomy: The viewer wants more steady, everyday energy and vitality (not sport performance). 74 of 1069 long-running supplement and sports-nutrition ads lead with it, from 46 brands; median 103 days live; 6.3% of the library's longevity weight (log2(1 + days/30)). Most common products: Magnesium (19 ads, 8.7% of that product's weight), Creatine (11 ads, 6.7% of that product's weight), Energy Drink (10 ads, 37.4% of that product's weight). Doubts these ads answer most: Does it work? (17.5%), Is it safe / what is in it? (15.3%), Hassle & routine (12.6%). Every ad below shows the quote from the ad.

Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.

Longest-running examples

All 74 ads with the quote that carries the desire

Longest-running first.

Other desires

Strength & muscle · Lean body & weight · Recovery · Longevity & healthy aging · Better sleep · Focus & cognition · Calm & mood · Performance & endurance · Everyday hydration · Enjoyment · Gut & digestion · Immunity · Beauty: skin, hair, nails · Hormonal & intimate health · Nutrient coverage · Convenience & simplicity · No desire stated