EyepatchADS

Desire · everyday_hydration

Everyday hydration

The viewer wants to feel well hydrated in daily life (desk, travel, heat, after a night out), outside sport.

24ads
12brands
73median days live
1.7%of library weight

Sub-desires Hydrate better every day Stay hydrated in heat or travel Bounce back after a night out

Paired pain Dehydration / plain water not enough

Products (share of each product's weight)

  • Electrolytes45%
  • Creatine2%
  • Magnesium1%

Doubts these ads answer

  • Is it safe / what is in it?47%
  • Taste & mixability28%
  • Does it work?19%
  • Hassle & routine16%
  • Price & value13%

Angles

  • Transparency & purity19%
  • Us vs them12%
  • Convenience & routine10%
  • Problem → solution10%
  • Taste & indulgence8%

Who it’s for

  • Active everyday person who sweats81%
  • Sceptical switcher (burned by supplements)10%
  • Longevity optimizer / biohacker4%
  • Perimenopausal / menopausal woman3%

Plain-text summary

"Everyday hydration" (everyday_hydration) is a desire in the Eyepatch taxonomy: The viewer wants to feel well hydrated in daily life (desk, travel, heat, after a night out), outside sport. 24 of 1069 long-running supplement and sports-nutrition ads lead with it, from 12 brands; median 73 days live; 1.7% of the library's longevity weight (log2(1 + days/30)). Most common products: Electrolytes (24 ads, 45.4% of that product's weight), Creatine (3 ads, 1.8% of that product's weight), Magnesium (2 ads, 1% of that product's weight). Doubts these ads answer most: Is it safe / what is in it? (47.3%), Taste & mixability (28.4%), Does it work? (18.9%). Every ad below shows the quote from the ad.

Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.

Longest-running examples

All 24 ads with the quote that carries the desire

Longest-running first.

Other desires

Energy · Strength & muscle · Lean body & weight · Recovery · Longevity & healthy aging · Better sleep · Focus & cognition · Calm & mood · Performance & endurance · Enjoyment · Gut & digestion · Immunity · Beauty: skin, hair, nails · Hormonal & intimate health · Nutrient coverage · Convenience & simplicity · No desire stated