EyepatchADS

Desire · calm_mood

Calm & mood

The viewer wants less stress, a calmer mind and a better mood.

29ads
21brands
126median days live
2.6%of library weight

Sub-desires Handle stress better Feel calm and balanced

Paired pain Stress / anxiety

Products (share of each product's weight)

  • Magnesium8%
  • Stress & Mood54%
  • Sleep7%
  • Full Range2%

Doubts these ads answer

  • Does it work?26%
  • Price & value18%
  • Can I trust this brand?12%
  • Hassle & routine11%
  • Taste & mixability8%

Angles

  • Problem → solution37%
  • Offer & value15%
  • Science & proof11%
  • Convenience & routine9%
  • Myth-busting & reframe6%

Who it’s for

  • Wired, tired, poor sleeper88%
  • No specific avatar (speaks to everyone)5%
  • Sceptical switcher (burned by supplements)4%
  • Simple-routine seeker (one product, not a stack)3%

Plain-text summary

"Calm & mood" (calm_mood) is a desire in the Eyepatch taxonomy: The viewer wants less stress, a calmer mind and a better mood. 29 of 1069 long-running supplement and sports-nutrition ads lead with it, from 21 brands; median 126 days live; 2.6% of the library's longevity weight (log2(1 + days/30)). Most common products: Magnesium (15 ads, 8.2% of that product's weight), Stress & Mood (14 ads, 53.6% of that product's weight), Sleep (4 ads, 6.9% of that product's weight). Doubts these ads answer most: Does it work? (25.6%), Price & value (17.6%), Can I trust this brand? (12.1%). Every ad below shows the quote from the ad.

Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.

Longest-running examples

All 29 ads with the quote that carries the desire

Longest-running first.

Other desires

Energy · Strength & muscle · Lean body & weight · Recovery · Longevity & healthy aging · Better sleep · Focus & cognition · Performance & endurance · Everyday hydration · Enjoyment · Gut & digestion · Immunity · Beauty: skin, hair, nails · Hormonal & intimate health · Nutrient coverage · Convenience & simplicity · No desire stated