About Eyepatch
Why it's called Eyepatch
In 1951, David Ogilvy made an ad for Hathaway, a small shirt maker from Maine. Before the shoot he picked up an eyepatch and put it on the model.
That one odd detail made people stop and look. "The Man in the Hathaway Shirt" made the brand famous, and the man with the eyepatch kept running for years.
That is what a winning ad does: it gives people a reason to stop, and it keeps working long after launch. Eyepatch collects those ads. Every ad here has run for 30+ days, broken down to the angle behind it.
And yes, pirates wear eyepatches. Good creative strategists swipe proven ideas. This is where you steal the ads that refuse to die, then make them your own.
How to use it
- Pick an angle. Start with the angle bar: 18 categories, from problem → solution to myth-busting.
- Narrow it down. Filter by format and days running. The longer an ad has run, the more likely it's a winner.
- Swipe it. Open the ad, read "How to adapt this angle", and brief it for your brand. Copy the link to share it with your team.