EyepatchADS

Desire · strength_muscle

Strength & muscle

The viewer wants to get stronger or build/keep muscle.

91ads
56brands
89median days live
7.9%of library weight

Sub-desires More strength / power in the gym Build muscle / size Keep muscle as you age

Paired pain Plateau / last reps fail Losing muscle

Products (share of each product's weight)

  • Creatine34%
  • Protein20%
  • Mass Gainer100%
  • Pre-Workout9%
  • Antioxidant10%
  • Greens7%
  • Full Range2%
  • Collagen2%

Doubts these ads answer

  • Does it work?19%
  • Hassle & routine14%
  • "Not for someone like me"13%
  • Taste & mixability12%
  • Is it safe / what is in it?9%

Angles

  • Convenience & routine11%
  • Offer & value11%
  • Myth-busting & reframe10%
  • Results & timeline10%
  • Science & proof8%

Who it’s for

  • Gym regular chasing gains58%
  • Healthy ager 50+ (joints, bones, heart, metabolism)10%
  • Perimenopausal / menopausal woman8%
  • Woman who trains (strength / toned)7%

Plain-text summary

"Strength & muscle" (strength_muscle) is a desire in the Eyepatch taxonomy: The viewer wants to get stronger or build/keep muscle. 91 of 1069 long-running supplement and sports-nutrition ads lead with it, from 56 brands; median 89 days live; 7.9% of the library's longevity weight (log2(1 + days/30)). Most common products: Creatine (57 ads, 34.1% of that product's weight), Protein (27 ads, 20.2% of that product's weight), Mass Gainer (4 ads, 100% of that product's weight). Doubts these ads answer most: Does it work? (18.7%), Hassle & routine (13.6%), "Not for someone like me" (13.4%). Every ad below shows the quote from the ad.

Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.

Longest-running examples

All 91 ads with the quote that carries the desire

Longest-running first.

Other desires

Energy · Lean body & weight · Recovery · Longevity & healthy aging · Better sleep · Focus & cognition · Calm & mood · Performance & endurance · Everyday hydration · Enjoyment · Gut & digestion · Immunity · Beauty: skin, hair, nails · Hormonal & intimate health · Nutrient coverage · Convenience & simplicity · No desire stated