EyepatchADS

Desire · recovery

Recovery

The viewer wants to recover faster between sessions and feel less sore.

26ads
17brands
149median days live
2.7%of library weight

Sub-desires Recover faster between sessions Less soreness / muscle damage Fewer cramps / tight muscles

Paired pain Slow recovery / soreness Muscle cramps / tightness

Products (share of each product's weight)

  • Magnesium9%
  • Protein3%
  • Creatine2%
  • Collagen4%
  • Sleep6%
  • Pre-Workout13%
  • Full Range1%
  • Stress & Mood5%

Doubts these ads answer

  • Does it work?24%
  • Hassle & routine16%
  • Can I trust this brand?12%
  • Is it safe / what is in it?5%
  • Taste & mixability2%

Angles

  • Problem → solution31%
  • Science & proof16%
  • Expert & celebrity12%
  • Convenience & routine8%
  • Fear of loss & health stakes8%

Who it’s for

  • Gym regular chasing gains43%
  • No specific avatar (speaks to everyone)27%
  • Endurance / hybrid athlete training for an event (incl. 40+ masters)11%
  • Active everyday person who sweats10%

Plain-text summary

"Recovery" (recovery) is a desire in the Eyepatch taxonomy: The viewer wants to recover faster between sessions and feel less sore. 26 of 1069 long-running supplement and sports-nutrition ads lead with it, from 17 brands; median 149 days live; 2.7% of the library's longevity weight (log2(1 + days/30)). Most common products: Magnesium (12 ads, 9.2% of that product's weight), Protein (5 ads, 3.1% of that product's weight), Creatine (3 ads, 2.4% of that product's weight). Doubts these ads answer most: Does it work? (23.5%), Hassle & routine (16.3%), Can I trust this brand? (11.7%). Every ad below shows the quote from the ad.

Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.

Longest-running examples

All 26 ads with the quote that carries the desire

Longest-running first.

Other desires

Energy · Strength & muscle · Lean body & weight · Longevity & healthy aging · Better sleep · Focus & cognition · Calm & mood · Performance & endurance · Everyday hydration · Enjoyment · Gut & digestion · Immunity · Beauty: skin, hair, nails · Hormonal & intimate health · Nutrient coverage · Convenience & simplicity · No desire stated