Desire · immunity

Immunity

The viewer wants to get sick less and recover from colds faster.

15ads

13brands

187median days live

1.7%of library weight

Sub-desires Get sick less Protect the family

Paired pain Always catching something

Products (share of each product's weight)

Multivitamin11%
Probiotic11%
Antioxidant9%
Digestive13%
Full Range2%

Doubts these ads answer

Hassle & routine23%
Does it work?20%
"Tried it before" / skepticism8%
Taste & mixability6%

Angles

Problem → solution15%
Science & proof14%
Offer & value14%
Launch, drop & collab12%
Us vs them12%

Who it’s for

No specific avatar (speaks to everyone)46%
Sceptical switcher (burned by supplements)12%
Busy adult running on empty (energy + focus)12%
Simple-routine seeker (one product, not a stack)9%

Plain-text summary

"Immunity" (immunity) is a desire in the Eyepatch taxonomy: The viewer wants to get sick less and recover from colds faster. 15 of 1069 long-running supplement and sports-nutrition ads lead with it, from 13 brands; median 187 days live; 1.7% of the library's longevity weight (log2(1 + days/30)). Most common products: Multivitamin (8 ads, 10.8% of that product's weight), Probiotic (3 ads, 10.8% of that product's weight), Antioxidant (2 ads, 8.6% of that product's weight). Doubts these ads answer most: Hassle & routine (22.7%), Does it work? (19.8%), "Tried it before" / skepticism (8.2%). Every ad below shows the quote from the ad.

Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.

Longest-running examples

All 15 ads with the quote that carries the desire

Longest-running first.

Symprove · 380d · probiotic
Healthier digestion for the price of a cappuccino
Imunita začína v črevách
Cymbiotika · 378d · digestive, probiotic
Four weeks to a stronger gut, and it tastes like dessert
Cymbiotika’s Liquid Colostrum is your all-in-one daily support—helping strengthen immunity, soothe digestion, and nourish skin and hair from within.
fewer colds
Symprove · 360d · probiotic
When the flu attacks, it steps in
👨‍👩‍👧‍👦 Když chřipka útočí, Symprove zakročí
family protection · pain: Always catching something
Micro Ingredients · 314d · antioxidant
Most of them don't work; here's why ours does
Delivers Carvacrol + Thymoquinone — nature’s powerhouse duo for yeast, sinus & allergy support
answers: efficacy, skepticism tried before
Nature's Bounty · 258d · multivitamin
Your body is brilliant; this supports it
Immune 24 Hour+ simply supports what’s already in your nature—every day.*
Nature's Bounty · 258d · multivitamin
Start with the basics
NaturesBountyEmployee Start with the basics: Vitamin D3 for immune support and calcium absorption to help keep bones strong.* It’s in your nature to thrive—we’re here to
answers: hassle routine
Holland & Barrett · 197d · full range
Does spring make you sneeze?
En España, más de 8 millones de personas sufren alergia al polen cada año.
pain: Always catching something
Secom · 187d · multivitamin
Spend your day at the office? Support your immunity
🔬 Vitamina C Lipozomală – Absorbție superioară, imunitate puternica pentru toate sezoanele!
fewer colds · answers: efficacy
Timeline · 176d · antioxidant
A new study just showed it: "this is big"
Your immune system does more than fight off illness.
Orgain · 160d · digestive
Immune support unlocked: new colostrum
Orgain's new Colostrum delivers immune & gut support from nature’s original nutritional foundation in an easy-to-mix, unflavored powder.
answers: hassle routine
Grüns · 147d · multivitamin
"I was today years old when I learned stress weakens immunity"
13-in-1 daily immune support.
fewer colds · answers: taste mixability
1st Phorm · 105d · multivitamin
Mission-ready nutrition for the duty bag
Micro Factor delivers six essential components in one daily packet to help support your immune system and physical readiness.
answers: hassle routine
Momentous · 100d · multivitamin
25% off: immunity backed by science, not shortcuts
Build an immune system with essentials backed by science, not shortcuts.
answers: efficacy
Life Pro Nutrition · 83d · multivitamin
Your immune system works every day, not just in winter
Tu sistema inmunitario trabaja cada día, no solo cuando llega el invierno.
fewer colds
Vimergy · 65d · multivitamin
Your sign to ditch the candy gummy vitamins
The easiest swap in my routine 🍇 Real fruit drops with elderberry + zinc for a little daily immune support
fewer colds · answers: hassle routine