EyepatchADS

Desire · lean_body_comp

Lean body & weight

The viewer wants to lose fat, manage weight or look leaner.

57ads
25brands
104median days live
5%of library weight

Sub-desires Lose fat / weight Control appetite / stay full Toned, defined look

Paired pain Stubborn fat / weight that won't move Cravings / overeating

Products (share of each product's weight)

  • Weight Management93%
  • Creatine8%
  • Fat Burner65%
  • Probiotic14%
  • Meal Replacement14%
  • Women'S Health9%
  • Fiber33%
  • Detox27%

Doubts these ads answer

  • Does it work?23%
  • "Tried it before" / skepticism18%
  • "Not for someone like me"16%
  • Side effects14%
  • Taste & mixability7%

Angles

  • Myth-busting & reframe19%
  • Results & timeline17%
  • Social proof & reviews14%
  • Convenience & routine11%
  • Problem → solution10%

Who it’s for

  • Weight-loss struggler59%
  • Woman who trains (strength / toned)20%
  • Healthy ager 50+ (joints, bones, heart, metabolism)8%
  • GLP-1 user or GLP-1-curious7%

Plain-text summary

"Lean body & weight" (lean_body_comp) is a desire in the Eyepatch taxonomy: The viewer wants to lose fat, manage weight or look leaner. 57 of 1069 long-running supplement and sports-nutrition ads lead with it, from 25 brands; median 104 days live; 5% of the library's longevity weight (log2(1 + days/30)). Most common products: Weight Management (32 ads, 93% of that product's weight), Creatine (13 ads, 8.2% of that product's weight), Fat Burner (6 ads, 65.4% of that product's weight). Doubts these ads answer most: Does it work? (23.3%), "Tried it before" / skepticism (18.1%), "Not for someone like me" (15.5%). Every ad below shows the quote from the ad.

Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.

Longest-running examples

All 57 ads with the quote that carries the desire

Longest-running first.

Other desires

Energy · Strength & muscle · Recovery · Longevity & healthy aging · Better sleep · Focus & cognition · Calm & mood · Performance & endurance · Everyday hydration · Enjoyment · Gut & digestion · Immunity · Beauty: skin, hair, nails · Hormonal & intimate health · Nutrient coverage · Convenience & simplicity · No desire stated