Desire · lean_body_comp
Lean body & weight
The viewer wants to lose fat, manage weight or look leaner.
Sub-desires Lose fat / weight Control appetite / stay full Toned, defined look
Paired pain Stubborn fat / weight that won't move Cravings / overeating
Products (share of each product's weight)
Doubts these ads answer
Angles
Who it’s for
Plain-text summary
"Lean body & weight" (lean_body_comp) is a desire in the Eyepatch taxonomy: The viewer wants to lose fat, manage weight or look leaner. 57 of 1069 long-running supplement and sports-nutrition ads lead with it, from 25 brands; median 104 days live; 5% of the library's longevity weight (log2(1 + days/30)). Most common products: Weight Management (32 ads, 93% of that product's weight), Creatine (13 ads, 8.2% of that product's weight), Fat Burner (6 ads, 65.4% of that product's weight). Doubts these ads answer most: Does it work? (23.3%), "Tried it before" / skepticism (18.1%), "Not for someone like me" (15.5%). Every ad below shows the quote from the ad.
Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.
Longest-running examples
All 57 ads with the quote that carries the desire
Longest-running first.

Cuure · 656d · weight management, fat burner
Your weight-loss routine, recommended for freeNuestra recomendación de 3 complementos para perder peso y marcar la figura 💊
lose fat · answers: not for me

Bulk Nutrients · 455d · weight management
"Nature's Ozempic": is the hype real?What Else Can Berberine Do?
answers: skepticism tried before, brand trust

JSHealth Vitamins · 410d · weight management
Sold out, now back in stock70% of participants saw an average decrease of more than 3.1 inches/ 7.8cm in waist circumference after 12 weeks.*
lose fat · answers: efficacy

Huel · 369d · meal replacement, weight management
Ditch the crash diets: stay full and focusedHuel Meal Packs erleichtert dein Gewichtsmanagement – ohne Mahlzeiten auszulassen oder Energie zu verlieren.
lose fat · pain: Cravings / overeating

Bioma · 366d · weight management
Just two pills a day and everything changedAchieve sustainable weight loss with Bioma
lose fat · pain: Bloating / gut discomfort · answers: price value

JSHealth Vitamins · 255d · creatine
The only thing I changed was adding creatineThis is a creatine that tones, not bloats
toned look · pain: Bloating / gut discomfort · answers: side effects, not for me

Micro Ingredients · 252d · weight management
So sad how you're being tricked at the coffee shop@microingredients_official this is the best #hack for #fatloss and keeping your #guthealthgoals in check.
lose fat · answers: skepticism tried before

JSHealth Vitamins · 223d · creatine
After losing 40 kilos, this is the creatine I useCREATINE THAT TONES, NOT BULKS
toned look · pain: Bloating / gut discomfort · answers: side effects, not for me

Huel · 221d · meal replacement
Customer weight-loss quote as the headlineWeight loss without the hunger or hassle.
control appetite · pain: Cravings / overeating · answers: hassle routine

Naked Nutrition · 196d · creatine
Retain gains, not watermaintaining a lean, defined look
toned look · pain: Bloating / gut discomfort · answers: side effects

Vitavea · 175d · detox, weight management
Before any slimming plan, give your body a clean startÎnainte să începi orice program de slăbire, corpul tău merită un start curat.
lose fat · answers: efficacy

Sunday Natural · 168d · meal replacement
Replace a meal, not your standardsDu möchtest an deinem Wohlfühlgewicht arbeiten, aber dein Alltag lässt selten Raum für ausgewogene Mahlzeiten?
lose fat · pain: Routine is a hassle · answers: hassle routine

Bioma · 164d · probiotic, weight management
Why can't you lose weight? It could be your gutEver wonder why you can’t lose weight?
lose fat · pain: Stubborn fat / weight that won't move

Bioma · 164d · probiotic, stress & mood
Stress weight is differentIs cortisol the reason you can't lose weight?
lose fat · pain: Stress / anxiety · answers: not for me

Bioma · 164d · probiotic, weight management
For women 50+, it is not willpowerFor women 50+, cravings, bloating, and stubborn belly weight aren’t about “willpower.”
lose fat · pain: Stubborn fat / weight that won't move · answers: not for me

O Positiv · 156d · weight management, probiotic
"Six years trying to lose weight; nothing helped until this"URO Metabolism + Probiotic is scientifically-formulated to support healthy weight management and metabolism, curb cravings, and provide a jolt of steady energy.
lose fat · answers: skepticism tried before

Huel · 152d · meal replacement
Not another fad dietLooking for an easy way to lose weight — and feel your best doing it?
lose fat · answers: skepticism tried before

D-Lab Nutricosmetics · 146d · weight management
A clinical study figure as the headlineNotre étude clinique démontre une perte de poids record.
lose fat · answers: efficacy

Feel Reformed · 146d · creatine, matcha
Creatine matcha: toning is recomposition, not weight lossIt’s ceremonial-grade Japanese matcha + 5g of Micronised Creatine Monohydrate + Lion’s Mane for that calm, clear focus.
answers: taste mixability

D-Lab Nutricosmetics · 144d · weight management
Up to -13 kg in 10 weeksPerte de poids accélérée : jusqu’à –13 kg en 10 semaines sans compromis.
lose fat · answers: efficacy


Purphyt · 133d · creatine, women's health
A firmer, stronger body that recovers fasterDécouvrez Glow Créatine pour un corps plus tonique et plus résistant, qui récupère plus vite.
toned look

Vitavea · 119d · women's health, weight management
Goodbye, menopause bellyPachetul Adio burtică de menopauză
lose fat · pain: Stubborn fat / weight that won't move

Myvitamins · 119d · weight management
Looking for everyday balance? Start hereOur Berberine Capsules combine 500mg of berberine with chromium to support normal nutrient metabolism and healthy blood glucose levels.

Hum Nutrition · 112d · weight management
Backed by science, not trendsBest of Berberine delivers a clinically formulated dose to support healthy glucose, fat metabolism, and weight management.*
answers: efficacy, skepticism tried before

Hum Nutrition · 107d · weight management
A new mum asks; the brand answers in a comment replyMetabolism, simplified.
answers: efficacy

Hum Nutrition · 104d · fiber
What is GLP-1? Your body's natural appetite regulatorDouble Your GLP-1 levels and crush cravings.
control appetite · pain: Cravings / overeating · answers: efficacy

Hum Nutrition · 104d · fiber, weight management
No flavour, no texture, no disruptionDouble GLP-1 Levels Naturally
control appetite · answers: taste mixability, efficacy

Hum Nutrition · 104d · fiber, weight management
The $30 booster that sold out twice for a reasonFlatter Me Fiber GLP-1 Booster: The Clinically Backed Fiber That Doubles GLP-1 levels, Curbs Cravings, and Debloats in 30 Minutes.
control appetite · pain: Cravings / overeating · answers: skepticism tried before

Hum Nutrition · 103d · fiber, weight management
POV: a fiber drink that actually kills cravingsClinically Proven Results
control appetite · pain: Cravings / overeating

Pendulum · 92d · probiotic, weight management
Always craving sugar? Silence the food noiseConquer Your Cravings
control appetite · pain: Cravings / overeating

Pendulum · 92d · probiotic, weight management
Your metabolism didn't break at 40Your metabolism didn't break at 40
pain: Slowing down with age


O Positiv · 79d · creatine, electrolytes
Isn't creatine just for guys? Women have lower storesif you’re trying to look fit and toned
toned look · answers: not for me

Arrae · 66d · weight management
The natural alternative to the trendy weight-loss shotIt’s a natural metabolism supplement that curb cravings, boosts energy, and supports healthy weight management in as little as 3 months.
control appetite · pain: Cravings / overeating

Arrae · 66d · weight management
Keep the weight off after you stopMaintain Your Weight Loss with MB-1 Max
lose fat


Arrae · 66d · weight management
The upgraded formula, sold in numbers2x the chromium for ultimate appetite control*
control appetite · answers: efficacy

Arrae · 66d · weight management
Not everyone needs a GLP-1: quiet the food noiseSometimes you just need the food noise to be quieter.
control appetite · pain: Cravings / overeating

Arrae · 66d · weight management
Doing everything right but the scale will not move?If you feel like you’re doing everything right but the scale still isn’t moving, meet MB-1 Max
lose fat · pain: Plateau / last reps fail · answers: skepticism tried before

ESN · 65d · creatine
Lose weight without losing strengthAbnehmen ohne Muskelverlust
lose fat · pain: Losing muscle · answers: efficacy

Arrae · 63d · weight management
My number one hack for weight lossMy #1 Hack for Weight Loss
lose fat · pain: Stubborn fat / weight that won't move · answers: skepticism tried before

Life Pro Nutrition · 61d · fat burner
Results timeline: 15 days → 1 month → 3 months¿Te matas día a día en el gimnasio, pero no estás perdiendo grasa?
lose fat · pain: Stubborn fat / weight that won't move

Arrae · 60d · creatine
Can't pick a flavour? Get all of themSculpt lean muscle definition without the bloat
toned look · answers: taste mixability, side effects

Arrae · 60d · creatine, women's health
Goodbye creatine belly, hello sculpted resultsGrow Your Booty, Without the Bloat
toned look · answers: side effects

Arrae · 60d · creatine, women's health
Just dropped: creatine gummies that tone without the bulkYour new & improved way to tone, lean, and define–without bulk, bloat, or puffiness.
toned look · answers: side effects, taste mixability

Arrae · 60d · creatine
Creatine gummies for women: tone without bulkCreatine that sculpts & slims?
toned look · pain: Bloating / gut discomfort · answers: side effects, not for me

BiOptimizers · 57d · weight management
If you tried it and it didn't work, it was the formBerberine Got An Upgrade
answers: skepticism tried before, efficacy

Myprotein · 56d · protein, coffee
Creator's morning routine with a personal codedesayuno alto en proteína para pérdida de grasa!
lose fat

BiOptimizers · 53d · weight management
Your effort deserves a metabolism that keeps upOverall metabolic function throughout the day
answers: efficacy

Create · 48d · creatine
It won't bulk you upLook more defined.
toned look · answers: side effects, efficacy

Hum Nutrition · 48d · creatine
Not all creatine is created equal: peptide-powered for toneClinically Studied Peptide-Powered Creatine For Muscle Tone & Strength
toned look · answers: efficacy, brand trust, taste mixability

EHPlabs · 41d · fat burner
A free week: read the panel, then decideEnjoy a week's worth of OxyShred FREE.
answers: price value, safety ingredients

EHPlabs · 41d · fat burner
Nobody starts consistent150mg clean caffeine from 3 natural sources, no spike, no crash
lose fat · answers: price value, skepticism tried before

EHPlabs · 41d · fat burner
Claim your free supply, first 1,000 onlyBreak through your fat loss plateau.
lose fat · pain: Stubborn fat / weight that won't move · answers: price value, side effects

Nutrimea · 35d · full range
A day on my plate (with my supplements)L’objectif est de sécher un peu pendant l’été 🍽
lose fat

Nutrimea · 34d · detox, weight management
Our bestseller against water retention and bloatingUna formula ultra completa arricchita con Tè verde, Guarana, Pilosella e Gambo di ciliegia per un trattamento detox dimagrante.
lose fat · answers: brand trust
Other desires
Energy · Strength & muscle · Recovery · Longevity & healthy aging · Better sleep · Focus & cognition · Calm & mood · Performance & endurance · Everyday hydration · Enjoyment · Gut & digestion · Immunity · Beauty: skin, hair, nails · Hormonal & intimate health · Nutrient coverage · Convenience & simplicity · No desire stated