Us vs them · 1st Phorm
Most supplements promise everything; very few deliver
143 days live and still running · 4 variants
Most supplements promise everything.
How to adapt it
Open by calling out the category's empty promises, then present your product as the one serious people keep re-buying.
Why it works
A cynical-buyer opener plus "the people who train hard stick with it" turns a plain catalog card into earned loyalty.
- Hook type
- Comparison
- Awareness
- Most aware
- Format
- Catalog
- Funnel stage
- BOFU
- Products
- fat burner
- Brand style
- Hype / lifestyle
- First seen
- 2026-05-31
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Pain
- No pain named
- Objections answered
- "Tried it before" / skepticism
Most supplements promise everything.
- Confidence
- medium
Who it’s for
- Persona
- Gym regular chasing gains · also Sceptical switcher (burned by supplements)
That’s why the people who actually train hard tend to stick with the same things.
- Why tagged
- copy names the persona (callout quoted in evidence)
- Persona facets
- young adult · male skew
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
Open in the library → Source: Meta Ad Library ↗
