EyepatchADS

Desire · performance_endurance

Performance & endurance

The viewer wants to perform better in sport: go longer, faster, race better, stay hydrated.

83ads
40brands
121median days live
8%of library weight

Sub-desires Go longer / more stamina Fuel race day right Stay hydrated in training and races Intensity / pump in the session

Paired pain Bonking / hitting the wall Losing salts / cramping in long efforts

Products (share of each product's weight)

  • Energy Gel93%
  • Full Range15%
  • Electrolytes24%
  • Pre-Workout45%
  • Creatine5%
  • Magnesium4%
  • Protein3%
  • Multivitamin6%

Doubts these ads answer

  • Does it work?15%
  • Can I trust this brand?14%
  • Hassle & routine13%
  • Taste & mixability12%
  • Is it safe / what is in it?9%

Angles

  • Problem → solution17%
  • Identity & aspiration13%
  • Science & proof13%
  • Audience call-out13%
  • Expert & celebrity11%

Who it’s for

  • Endurance / hybrid athlete training for an event (incl. 40+ masters)55%
  • Gym regular chasing gains35%
  • Active everyday person who sweats4%
  • Gym beginner, unsure what to take2%

Plain-text summary

"Performance & endurance" (performance_endurance) is a desire in the Eyepatch taxonomy: The viewer wants to perform better in sport: go longer, faster, race better, stay hydrated. 83 of 1069 long-running supplement and sports-nutrition ads lead with it, from 40 brands; median 121 days live; 8% of the library's longevity weight (log2(1 + days/30)). Most common products: Energy Gel (26 ads, 93.3% of that product's weight), Full Range (12 ads, 14.9% of that product's weight), Electrolytes (11 ads, 23.6% of that product's weight). Doubts these ads answer most: Does it work? (15.2%), Can I trust this brand? (14%), Hassle & routine (13.3%). Every ad below shows the quote from the ad.

Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.

Longest-running examples

All 83 ads with the quote that carries the desire

Longest-running first.

Other desires

Energy · Strength & muscle · Lean body & weight · Recovery · Longevity & healthy aging · Better sleep · Focus & cognition · Calm & mood · Everyday hydration · Enjoyment · Gut & digestion · Immunity · Beauty: skin, hair, nails · Hormonal & intimate health · Nutrient coverage · Convenience & simplicity · No desire stated