Desire · nutrient_coverage
Nutrient coverage
The viewer wants to cover nutritional gaps and feel they are getting what they need (multis, greens, kids' nutrition).
Sub-desires Fill nutrient gaps Kids get what they need Real-food / whole-food nutrition
Paired pain Not getting enough from diet
Products (share of each product's weight)
Doubts these ads answer
Angles
Who it’s for
Plain-text summary
"Nutrient coverage" (nutrient_coverage) is a desire in the Eyepatch taxonomy: The viewer wants to cover nutritional gaps and feel they are getting what they need (multis, greens, kids' nutrition). 59 of 1069 long-running supplement and sports-nutrition ads lead with it, from 23 brands; median 156 days live; 6.5% of the library's longevity weight (log2(1 + days/30)). Most common products: Multivitamin (15 ads, 21.2% of that product's weight), Greens (14 ads, 74.1% of that product's weight), Prenatal (13 ads, 61.9% of that product's weight). Doubts these ads answer most: Taste & mixability (30.7%), Hassle & routine (30.4%), Can I trust this brand? (16.8%). Every ad below shows the quote from the ad.
Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.
Longest-running examples
All 59 ads with the quote that carries the desire
Longest-running first.
Bare Blends · 1177d · protein, greens
Wholefood blends: here is exactly what goes inWholefood nutraceutical blends
whole food nutrition · answers: taste mixability, brand trust
Swisse · 597d · omega-3
Nourish from within with omega-3Power Up Your Wellness – Look Good, Feel Great, Live Better!
answers: efficacy
Swisse · 583d · multivitamin
A multivitamin duo for him and herFuel Your Day with 36 Essential Nutrients!
answers: price value
Ace Blend · 564d · magnesium
Over 90% are deficient: meet the king of mineralsOver 90% of the urban population is magnesium deficient.
fill nutrient gaps · pain: Not getting enough from diet · answers: efficacy
Swisse · 416d · multivitamin
Same authentic formula, made in AustraliaEnriched With 36 Essential Nutrients, Herbs & Minerals
answers: brand trust, safety ingredients
Huel · 369d · meal replacement
Too tired to cook? Ready in minutesIt’s an easy win that helps you eat well, feel good, and keep going.
whole food nutrition · answers: hassle routine
Huel · 369d · meal replacement
€10 lunch vs under €4 for mine🥚 Deinen Proteinbedarf ganz easy decken
answers: price value, hassle routine
Huel · 369d · meal replacement
Do not change your life, just change lunchJust add water for a delicious, nutritious* lunch.
whole food nutrition · answers: hassle routine, taste mixability
Huel · 369d · meal replacement
That's a meal, not a protein shakeAlle essenziellen Nährstoffe
whole food nutrition · answers: hassle routine, taste mixability
Needed · 348d · collagen
What your body truly needs, and nothing extraSupport your body with what it truly needs.
whole food nutrition · answers: safety ingredients, taste mixability
Perelel · 268d · prenatal
Founded by two moms and a doctorPrenatal vitamins, reimagined.
answers: brand trust, price value
Truvani · 265d · protein
Sorry, there has been some confusion (secret link inside)Looking to increase daily protein intake?
answers: safety ingredients
Perelel · 255d · prenatal
A text conversation between friendsOur ultra-convenient vitamin pack supports your body in the year leading up to pregnancy, so future you is already taken care of.
Perelel · 252d · prenatal
The first OB/GYN-founded prenatal brandThe first OB/GYN-founded vitamin company.
answers: brand trust, safety ingredients, hassle routine
AG1 · 235d · greens
Free welcome kit with a dollar value on itfill common nutrient gaps in one powerful scoop
fill nutrient gaps · answers: skepticism tried before, efficacy
Vitabiotics · 231d · prenatal
Double care for mum and baby🩷 Pregnacare® Plus Omega-3: Nhân đôi sự chăm sóc cho mẹ & bé từ khởi đầu thai kỳ
Needed · 217d · prenatal
95% of women are nutritionally depletedOurs has 8x more nutrition than leading prenatals.*
fill nutrient gaps · answers: efficacy, safety ingredients
Huel · 212d · meal replacement, protein
A fast-growing group with a brand-new problemClassic signs of nutrient gaps on GLP-1s.
fill nutrient gaps · pain: Not getting enough from diet
Nutripure · 206d · protein bar
A healthy, quick snackUn encas sain et rapide
whole food nutrition · answers: hassle routine, safety ingredients
Vitabiotics · 203d · prenatal
Nutrition for the whole pregnancy journeyPREGNACARE® - CHĂM SÓC DINH DƯỠNG TRỌN HÀNH TRÌNH THAI KỲ
Vitabiotics · 201d · prenatal, omega-3
Don't like eating fish but want omega-3 for your baby?Ngại ăn cá biển nhưng vẫn muốn bổ sung DHA & EPA cho thai nhi, mẹ nên làm sao?
fill nutrient gaps · answers: taste mixability
Perelel · 196d · prenatal
Prenatals without the junkPrenatals Without the Junk
answers: safety ingredients, side effects
Vitabiotics · 195d · prenatal
What each trimester needs🤰 Mỗi tam cá nguyệt cần dinh dưỡng khác nhau như thế nào?
wowtamins · 187d · magnesium
Magnesium kids will actually takeMagnesium, das Kinder wirklich nehmen
kids nutrition · answers: taste mixability, hassle routine
Huel · 177d · meal replacement
Concede the criticism, then define where you fitIt’s for the meals that happen away from the kitchen — when cooking isn’t an option and the alternative is usually junk.
whole food nutrition · answers: skepticism tried before
Sunday Natural · 168d · multivitamin
Strengthen the basics before trying new superfoodsStatt immer neue „Superfoods“ auszuprobieren, lohnt es sich, erst die Basis zu stärken.
fill nutrient gaps · answers: skepticism tried before
AG1 · 163d · greens
Everything in one scoop, explained like a lessonMeet more of your nutritional needs with AG1
fill nutrient gaps · answers: efficacy, brand trust
Orgain · 160d · protein, greens
New: protein plus 50 superfoods in one shakeFuel your day with 20g of plant-based protein and 50 superfoods in one delicious, ready to drink chocolate shake.
whole food nutrition · answers: hassle routine, taste mixability
Needed · 156d · prenatal
Hate capsules? Same.Needed.® Prenatal Vanilla powder has 8x more nutrition than leading prenatals.*.
fill nutrient gaps · answers: hassle routine, taste mixability
Promix · 153d · multivitamin
Most people are low in something: B12, iron, D3Fill Common Nutrient Gaps
fill nutrient gaps · pain: Not getting enough from diet
Promix · 153d · multivitamin
Most people are low in somethingFill Common Nutrient Gaps
fill nutrient gaps
Needed · 152d · prenatal
Myth vs fact: you do not need a prenatal if you eat wellYou’re doing everything you can to support a healthy pregnancy.
fill nutrient gaps · answers: skepticism tried before
nutriADN · 149d · prenatal
Healthy development at every stageDurante el embarazo, es fundamental sentirte enérgica y bien, y Prenatal Support es tu aliado perfecto.
Ka'Chava · 142d · meal replacement, fiber
Nearly every adult is fibre deficientNearly every adult is fiber deficient 🫨 6g of fiber per serving is more than 20% of your daily needs in every Ka’Chava shake.
fill nutrient gaps · pain: Not getting enough from diet
Ka'Chava · 142d · meal replacement
Before the leftovers win againBefore the nuggets win again
whole food nutrition · pain: Routine is a hassle · answers: hassle routine
Ka'Chava · 142d · meal replacement
Nutrition, simplifiedGet the nutrition you need to fuel your day in one easy, delicious Ka’Chava shake
whole food nutrition · answers: hassle routine, taste mixability
Ka'Chava · 142d · meal replacement
Wellness without the overwhelmFuel your WHOLE body w/ 25g plant protein + 6g fiber + Pre + probiotics for head-to-toe nutrition
whole food nutrition · answers: not for me
Hiya Health · 142d · greens, multivitamin
Kids' greens that taste like chocolate milkKids greens that taste like chocolate milk.
kids nutrition · answers: taste mixability, price value
Hiya Health · 142d · multivitamin
Why give your kids a sugar-coated vitamin every day?90% of brain development occurs before the age of 5.
kids nutrition · answers: safety ingredients
Hiya Health · 142d · multivitamin
A limited-edition toy collab for kids' vitaminsMaking healthy habits fun makes your kids way more likely to stick with them.
kids nutrition · answers: taste mixability, brand trust
Hiya Health · 142d · greens
A paediatrician answers the parent's questionHey parents — how often do your kids eat five veggies a day?
kids nutrition · pain: Not getting enough from diet
Hiya Health · 142d · multivitamin
Limited-edition toy collab packaging for kids' vitaminsFor the kid that has everything (except enough veggies) -- Limited Edition Hot Wheels and Barbie unboxing experiences.
kids nutrition · answers: taste mixability, brand trust
Ka'Chava · 138d · meal replacement
A seasonal flavour is backKa'Chava is packed with protein + fiber + omegas + vitamins + minerals + so much more for complete nutrition
whole food nutrition · answers: hassle routine, taste mixability
wowtamins · 127d · multivitamin
Healthy kids, happy parentsJede Mutter und jeder Vater wünscht sich das Beste für seine Kinder – doch wie sorgt man dafür, dass sie alle wichtigen Nährstoffe bekommen?
kids nutrition · answers: taste mixability
AG1 · 115d · greens
A doctor voices the patient's frustration firstThere are some basic nutrients that your body needs to thrive, and ideally you'd get those nutrients from foods.
fill nutrient gaps · pain: Not getting enough from diet · answers: brand trust
The Pause Life · 113d · creatine, protein
A doctor's high-protein menopause breakfast, made on cameraI know I need fiber, protein, probiotics, creatine, collagen and antioxidants in menopause & beyond.
answers: hassle routine
Bio-Kult · 106d · probiotic, prenatal
A free guide for the first 1,000 daysVárandósság vagy babatervezés előtt állsz?
1st Phorm · 105d · multivitamin
One scoop vs a cabinet of pill bottlesYou can't let nutritional gaps compromise your physical readiness.
fill nutrient gaps · pain: Routine is a hassle · answers: hassle routine
Physician's Choice · 97d · fiber
Most fibre supplements fail for one reasonMost Americans consume less than half the fiber their body needs each day.
fill nutrient gaps · pain: Not getting enough from diet · answers: taste mixability, skepticism tried before
AG1 · 91d · greens, multivitamin
Cultural-moment pun (back to school → vitamins A, B, C)AG1 is a daily, drinkable multivitamin with probiotics and nutrients that support energy, immunity, and gut health.
answers: hassle routine
Grüns · 90d · multivitamin, greens
Pediatrician: "her iron is low." Me: adding to cartgrowing kids need the vitamins, minerals, and fiber
kids nutrition · pain: Not getting enough from diet · answers: taste mixability, brand trust
Grüns · 90d · multivitamin, greens
A limited summer flavour, now made for kidsDaily nutrition, but make it taste like summer
kids nutrition · answers: taste mixability, hassle routine
Grüns · 89d · fiber
Fibre helps keep kids' poops healthyRaspberry Lemonade — the fan favorite — is finally here in Grüns Kids form, making daily nutrition taste more like a refreshing summer treat than a supplement.
kids nutrition · answers: taste mixability, hassle routine
Grüns · 87d · multivitamin, greens
You're a great parent. You're also exhausted.Between work, pickups, and whatever's for dinner, perfectly balanced meals aren't always happening.
kids nutrition · pain: Routine is a hassle
Momentous · 78d · creatine
Women store less creatine: here is why it mattersWomen naturally store 70 to 80 percent less creatine than men
fill nutrient gaps · pain: Not getting enough from diet · answers: not for me, safety ingredients
AG1 · 53d · greens
An elite athlete on why third-party certification mattersAG1 is a daily, drinkable multivitamin with probiotics and nutrients that support energy, immune health, and gut health.
answers: hassle routine
AG1 · 50d · greens, creatine
Sold out after launch, back for nowEverything in AG1 Next Gen, plus three more key ingredients.
answers: hassle routine
AG1 · 36d · greens
The disciplined morning personYour potential is capped by your foundation.
fill nutrient gaps · pain: Not getting enough from diet
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