Desire · convenience_simplicity
Convenience & simplicity
The viewer wants their health routine to be easier: fewer products, less prep, easy to carry or take.
Sub-desires One product instead of many No prep / portable Easy to stick with daily
Paired pain Routine is a hassle
Products (share of each product's weight)
Doubts these ads answer
Angles
Who it’s for
Plain-text summary
"Convenience & simplicity" (convenience_simplicity) is a desire in the Eyepatch taxonomy: The viewer wants their health routine to be easier: fewer products, less prep, easy to carry or take. 38 of 1069 long-running supplement and sports-nutrition ads lead with it, from 28 brands; median 123 days live; 3.5% of the library's longevity weight (log2(1 + days/30)). Most common products: Creatine (13 ads, 7.8% of that product's weight), Magnesium (6 ads, 4.3% of that product's weight), Protein (6 ads, 3.8% of that product's weight). Doubts these ads answer most: Hassle & routine (81.2%), Taste & mixability (28.2%), Can I trust this brand? (12.1%). Every ad below shows the quote from the ad.
Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.
Longest-running examples
All 38 ads with the quote that carries the desire
Longest-running first.
Cuure · 656d · full range
Your personalised supplement routine, in one hand🔬 Una nueva forma de cuidarse: más sencilla, personalizada y avalada por la ciencia.
easy habit · answers: not for me
Huel · 369d · meal replacement
You spend 10 on an unhealthy lunch; I spend less than 4Our Hot & Savoury Meal Packs are ready in minutes.
no prep portable · pain: Routine is a hassle · answers: taste mixability
Huel · 369d · meal replacement
Don't change your life, just change lunchOur Hot & Savoury Meal Packs are ready in minutes.
no prep portable · answers: hassle routine, taste mixability
Absolute Collagen · 245d · collagen
Proof you can add it to anythingHow will you take your daily collagen supplement
easy habit · answers: hassle routine
Perelel · 211d · prenatal, women's health
The first OB/GYN-founded vitamin companyYour entire vitamin routine, simplified.
one product not a stack · answers: brand trust, safety ingredients, hassle routine
Nutris Life · 194d · magnesium
"I used to take three supplements; now I take one"Buy 3 Get 10% Off!
one product not a stack · answers: hassle routine, brand trust
Vitobest · 169d · creatine
Back with new flavoursTu creatina favorita llega en un formato cómodo y sencillo para que no pierdas la rutina de tomarla
easy habit · answers: hassle routine, taste mixability
Sunday Natural · 168d · meal replacement, protein bar
The meal replacement, now as a bar (plus a giveaway)Wir kennen es alle - der Alltag ist stressig, Meal-Prepping hat wieder nicht geklappt und jetzt lassen wir halt die eine Mahlzeit ausfallen.
no prep portable · pain: Routine is a hassle · answers: hassle routine
Sunday Natural · 168d · protein, coffee
You asked, we delivered: protein coffee, ready madeIhr habt es euch gewünscht und wir liefern ab - Protein und Kaffee müsst ihr jetzt nicht mehr selbst anrühren.
no prep portable · answers: hassle routine, taste mixability
Cunnies · 168d · creatine
"I thought creatine gummies were a scam"Just A Better Way To Take Creatine.
easy habit · answers: skepticism tried before
Biolectra · 167d · magnesium
The busy-day mini routine1 Stick am Tag – ohne Wasser.
no prep portable · answers: hassle routine
Biolectra · 167d · magnesium
One stick a day, no water neededIch setze auf Unterstützung, die ich nicht vergesse: ein Stick am Tag, jederzeit möglich – auch unterwegs.
no prep portable · pain: Routine is a hassle · answers: hassle routine
Nutricost · 166d · magnesium
Last chance to save 30%Get the 3 most effective forms of magnesium in ONE capsule: oxide, citrate & glycinate.
one product not a stack · answers: hassle routine, price value
Nutricost · 164d · magnesium
Stop overpaying for magnesiumTry Nutricost Magnesium Complex today and simplify your daily routine!
one product not a stack · answers: price value, hassle routine
Orgain · 160d · protein
An easy protein upgrade for breakfastProtein that fits into your routine and recipes, without sacrificing taste or texture.
easy habit · answers: taste mixability, hassle routine
Cymbiotika · 145d · full range
When wellness feels simple, it sticksWhen wellness feels simple, it becomes sustainable.
easy habit · answers: price value
Ka'Chava · 142d · meal replacement
POV: it is 2pm and you still have not eatenIf lunch keeps becoming 'later,' make the morning answer obvious: Ka'Chava – two scoops + water, mix, sip & go.
no prep portable · pain: Routine is a hassle · answers: hassle routine
Ka'Chava · 140d · meal replacement
Before you plate everyone else's breakfast, make yours easyBefore you plate everyone else's breakfast, make yours embarrassingly easy: Ka'Chava, blend, done.
no prep portable · pain: Routine is a hassle · answers: hassle routine
Vitobest · 125d · creatine
Creatine gummies are back in new flavoursFormato cómodo y fácil para no interrumpir tu rutina
easy habit · answers: hassle routine, taste mixability
Myvitamins · 121d · creatine, collagen, women's health
Why take three when one does it all?Performance meets beauty in one powerful daily formula for women.
one product not a stack · answers: hassle routine
Mary Ruth's · 120d · multivitamin
The one thing I've stayed consistent withTrying to be better about my morning routine lately 🤍
easy habit · answers: hassle routine
Amix Nutrition · 110d · creatine
Four ways to take creatineNejenže na trhu najdeš monohydrát, HClko nebo Kre-Alkalyn, u nás anajdeš rovnou 4 způsoby, jak si ho naordinovat
answers: hassle routine
Vaya · 109d · creatine
"Croffee": a spoon of creatine in your morning coffeeEin Löffel Pulver in den Kaffee, umrühren, fertig.
easy habit · answers: hassle routine
Gorilla Mind · 107d · creatine
Strength as easy as eating gummiesbuilding strength could be as easy as eating gummies
easy habit · pain: Routine is a hassle · answers: brand trust, hassle routine
Gorilla Mind · 107d · creatine
Forget creatine? Hate powders? Eat it like candyCreatine Gummies turn a daily habit into something effortless
easy habit · pain: Routine is a hassle · answers: hassle routine, taste mixability
Paleovalley · 104d · protein, collagen
Creamer: 0g protein. This: 13g. Same coffee.One scoop…
easy habit · answers: taste mixability, hassle routine
Nutricost · 86d · magnesium
"We're sorry": the apology that is really an offerDaily magnesium shouldn’t be complicated (or expensive).
one product not a stack · answers: hassle routine, price value
Persona Nutrition · 78d · multivitamin
"How do I even choose?" No more bottles, one daily packJust One Daily Pack.
one product not a stack · pain: Routine is a hassle · answers: hassle routine
Kion · 70d · protein
So easy it almost feels like cheatingSo easy it almost feels like cheating.
easy habit · answers: hassle routine
Bulletproof · 65d · coffee, protein
Iced coffee meets 12g of proteinWith 12g of whey protein, it brings coffee and function together in one refreshing drink.
one product not a stack · answers: taste mixability
Vital Proteins · 61d · collagen
Today's scoop: done. See you tomorrow.Vital Proteins Collagen Peptides
easy habit
Vhita · 57d · omega-3
One supplement, many benefitsMenos cápsulas, mais praticidade.
one product not a stack · answers: hassle routine
Dymatize · 50d · creatine
Your supplements don't have to be complicated¡Tu suplementación no tiene que ser complicada!
easy habit · answers: hassle routine
Create · 48d · creatine
Never skip a day: single-serve sachetsToss one in your bag and never skip a day.
no prep portable · pain: Routine is a hassle · answers: hassle routine, safety ingredients
Create · 48d · creatine
My carry-on is just creatine gummies🍬 Create's single-serve sachets pack 3 gummies and 5g of pure creatine into a grab-and-go format — six flavors, no measuring, no tub.
no prep portable · answers: hassle routine, brand trust
Create · 43d · creatine, electrolytes
Creatine and electrolytes in one stickStop buying them separately
one product not a stack · answers: brand trust, hassle routine
Blackmores · 40d · multivitamin
A new vitamin format, three ways to take itBLACKMORES FiZZERS วิตามินรูปแบบใหม่ ที่เลือกทานได้ถึง 3 แบบ
answers: hassle routine, taste mixability
Lifeway Kefir · 36d · creatine, protein
Everything you need to know about creatine: brain and bodyA long-standing staple in muscle-building and workout routines, Lifeway Muscle Mates Kefir combines 5
no prep portable · answers: hassle routine
Other desires
Energy · Strength & muscle · Lean body & weight · Recovery · Longevity & healthy aging · Better sleep · Focus & cognition · Calm & mood · Performance & endurance · Everyday hydration · Enjoyment · Gut & digestion · Immunity · Beauty: skin, hair, nails · Hormonal & intimate health · Nutrient coverage · No desire stated