EyepatchADS

Desire · hormonal_intimate_health

Hormonal & intimate health

The viewer (usually a woman) wants balanced hormones and a comfortable cycle, menopause, fertility, sex life or intimate and urinary health.

27ads
16brands
125median days live
2.5%of library weight

Sub-desires A balanced cycle / hormones Easier perimenopause / menopause Support fertility / trying to conceive Intimate & urinary comfort Libido / a better sex life

Paired pain Hormonal symptoms (PMS, PCOS, hot flashes, mood swings) Intimate or urinary discomfort

Products (share of each product's weight)

  • Women'S Health57%
  • Prenatal24%
  • Probiotic7%
  • Magnesium1%
  • Protein1%
  • Creatine1%

Doubts these ads answer

  • Is it safe / what is in it?10%
  • "Tried it before" / skepticism8%
  • Price & value6%
  • Hassle & routine5%
  • Taste & mixability5%

Angles

  • Audience call-out28%
  • Problem → solution21%
  • Social proof & reviews11%
  • Humour & culture10%
  • Results & timeline9%

Who it’s for

  • Woman with cycle or intimate-health symptoms (PMS / PCOS / UTI)61%
  • Trying to conceive / pregnant / new mom23%
  • Perimenopausal / menopausal woman16%

Plain-text summary

"Hormonal & intimate health" (hormonal_intimate_health) is a desire in the Eyepatch taxonomy: The viewer (usually a woman) wants balanced hormones and a comfortable cycle, menopause, fertility, sex life or intimate and urinary health. 27 of 1069 long-running supplement and sports-nutrition ads lead with it, from 16 brands; median 125 days live; 2.5% of the library's longevity weight (log2(1 + days/30)). Most common products: Women'S Health (22 ads, 57.1% of that product's weight), Prenatal (5 ads, 24.2% of that product's weight), Probiotic (3 ads, 7.2% of that product's weight). Doubts these ads answer most: Is it safe / what is in it? (9.6%), "Tried it before" / skepticism (8%), Price & value (5.8%). Every ad below shows the quote from the ad.

Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.

Longest-running examples

All 27 ads with the quote that carries the desire

Longest-running first.

Other desires

Energy · Strength & muscle · Lean body & weight · Recovery · Longevity & healthy aging · Better sleep · Focus & cognition · Calm & mood · Performance & endurance · Everyday hydration · Enjoyment · Gut & digestion · Immunity · Beauty: skin, hair, nails · Nutrient coverage · Convenience & simplicity · No desire stated