Convenience & routine · Matcha & CO
Old habits vs new habits
212 days live and still running · 60 variants
Antes picaba entre horas… ahora tomo Matcha Vainilla · MATCHA20
How to adapt it
Show the habit your product replaces as "old habit → new habit".
Why it works
A before/after habit swap (snacking → matcha) with the code in the headline.
- Hook type
- Testimonial or first person
- Awareness
- Most aware
- Format
- Static, Offer
- Funnel stage
- BOFU
- Products
- matcha
- Brand style
- Direct response
- First seen
- 2026-03-23
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Pain
- No pain named
- Objections answered
- Price & value
Old habits vs new habits
(from the creative) - Is it safe / what is in it?
Old habits vs new habits
(from the creative)
- Confidence
- high
Who it’s for
- Persona
- Weight-loss struggler
Antes picaba entre horas… ahora tomo Matcha Vainilla ·
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · female skew
Offer
- Offer
- Hard offer (price or what you get changes)
- % off
Hasta -20% Dto Código: MATCHA20
- Tiered ("up to")
Hasta -20% Dto Código: MATCHA20
- Discount / creator code
Hasta -20% Dto Código: MATCHA20
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
Open in the library → Source: Meta Ad Library ↗