Desire · sleep

Better sleep

The viewer wants to fall asleep faster, sleep deeper and wake rested.

53ads

29brands

64median days live

4.2%of library weight

Sub-desires Fall asleep faster Sleep deeper / through the night Wake up refreshed

Paired pain Poor sleep / insomnia Waking at night

Products (share of each product's weight)

Sleep76%
Magnesium22%
Women'S Health10%
Stress & Mood7%

Doubts these ads answer

Does it work?22%
Can I trust this brand?16%
Price & value13%
Side effects8%
"Tried it before" / skepticism5%

Angles

Problem → solution24%
Expert & celebrity15%
Results & timeline8%
Fear of loss & health stakes8%
Social proof & reviews7%

Who it’s for

Wired, tired, poor sleeper86%
No specific avatar (speaks to everyone)5%
Perimenopausal / menopausal woman4%
Gym regular chasing gains3%

Plain-text summary

"Better sleep" (sleep) is a desire in the Eyepatch taxonomy: The viewer wants to fall asleep faster, sleep deeper and wake rested. 53 of 1069 long-running supplement and sports-nutrition ads lead with it, from 29 brands; median 64 days live; 4.2% of the library's longevity weight (log2(1 + days/30)). Most common products: Sleep (49 ads, 76% of that product's weight), Magnesium (35 ads, 22.4% of that product's weight), Women'S Health (5 ads, 9.5% of that product's weight). Doubts these ads answer most: Does it work? (21.8%), Can I trust this brand? (15.7%), Price & value (12.8%). Every ad below shows the quote from the ad.

Shares are weighted by longevity (log2(1 + days/30)); objections can sum past 100%. Tags reviewed by Eyepatch.

Longest-running examples

All 53 ads with the quote that carries the desire

Longest-running first.

MagCombo · 1079d · magnesium, sleep
"Insomnia makes you ill"
Du magnésium à action rapide
pain: Poor sleep / insomnia · answers: efficacy
MagCombo · 593d · magnesium, sleep
Named customer: "I sleep through the night"
"Duermo tranquila toda la noche" - Raffaella Geddo
deeper sleep · answers: brand trust
Mind Nutrition · 343d · magnesium, sleep
The founder holds up the new formula
El nuevo Bisglicinato de Magnesio + L-Triptófano de Mind Nutrition ayuda a relajar cuerpo y mente para un sueño profundo y reparador.
deeper sleep · pain: Stress / anxiety
Healthy Metal · 286d · magnesium, sleep
Dry January, wide awake? Sh*t sleep?
🛌 Poor sleep
pain: Poor sleep / insomnia · answers: price value
Healthy Metal · 286d · magnesium, sleep
5 nights free: try it before you pay
🛌 Better Sleep
pain: Not getting enough from diet · answers: price value
Healthy Metal · 286d · magnesium, sleep
"Same as wine, but it sleeps like magic"
Wake Up Rested, Not Wrecked
wake refreshed · pain: Poor sleep / insomnia
Aldous Bio · 253d · sleep, magnesium
[Good outcome] shouldn't be the exception
Suplementos formulados para favorecer un descanso profundo y continuo.
wake refreshed · pain: Poor sleep / insomnia
Herbiotics · 239d · magnesium
A doctor introduces the 500 mg glycinate
𝐇𝐞𝐫𝐛𝐢𝐨𝐭𝐢𝐜𝐬 𝐌𝐚𝐠𝐧𝐞𝐬𝐢𝐮𝐦 𝐆𝐥𝐲𝐜𝐢𝐧𝐚𝐭𝐞 supports better sleep, muscle relaxation, and helps relieve migraines.
answers: efficacy
Vhita · 224d · magnesium, sleep
"How to improve your sleep quality?"
Alta absorção: o combinado bisglicinato, dimalato e taurato atuam como agente potencializador da absorção do nutriente pelo corpo
answers: side effects, efficacy
Healthy Metal · 211d · magnesium, sleep
The 3am wake-ups are about to come back
You felt the difference — the deeper sleep, the calmer evenings, the mornings that didn't feel like a battle.
deeper sleep · pain: Waking at night · answers: price value
Man Matters · 202d · magnesium, sleep
"Thousands of men solved their sleep troubles"
Deeper Sleep – Supports sleep quality so you wake up refreshed
deeper sleep · pain: Poor sleep / insomnia
Bulk · 162d · magnesium, sleep
Sick of [problem]? Close-up of the pain, then the fix
Wake up ready for every session with Magnesium 3 in 1, your evening routine must-have 😴
wake refreshed
Vitabiotics · 156d · magnesium, sleep
"He's thinking about other women" (he's thinking about magnesium)
"He's thinking about other women" (he's thinking about magnesium)
Be Bodywise · 148d · magnesium, sleep
The nutritionist explains your sleep and stress
Restful Sleep: Magnesium boosts sleep quality, so you wake up refreshed
pain: Poor sleep / insomnia
Vitobest · 148d · sleep
The outcome from day one, in a vivid simile
Duerme más rápido y disfruta de un sueño más profundo desde los primeros días con Melatonin de Vitobest.
fall asleep faster
Mind Nutrition · 134d · magnesium, sleep
"Felt nothing from magnesium? It's how it's made"
El descanso que tu cuerpo estaba esperando
answers: skepticism tried before, safety ingredients
Organics Ocean · 133d · magnesium, sleep
Want to end the sleepless nights, cramps and bloating?
Want To End Your Sleepless Nights, Cramps And Bloating?
pain: Poor sleep / insomnia · answers: brand trust
Organics Ocean · 133d · magnesium
"We're practically paying you to try it"
support deep restful sleep, and
deeper sleep · answers: efficacy, skepticism tried before, brand trust
VitalNat · 133d · magnesium, sleep
"Want to sleep again?" Twelve forms in one
𝐌𝐚𝐠𝐧𝐞𝐬𝐢𝐮𝐦 𝟏𝟐 𝐢𝐧 𝟏 𝐂𝐨𝐦𝐩𝐥𝐞𝐱 reúne 12 tipos de magnesio en una sola fórmula diseñada para complementar tu rutina con apoyo para músculos, energía y descanso.
answers: efficacy, price value
Biogena · 133d · magnesium, sleep
Deep sleep tonight, energy all day
Più relax la sera, più vitalità al mattino.
wake refreshed
nutriADN · 120d · magnesium, sleep
Energy by day, deep sleep by night, in one capsule
Esta mezcla avanzada de bisglicinato y glicinato te ofrece una solución eficaz para reducir el estrés, mejorar el sueño y aumentar la energía diaria.
answers: efficacy
Elix · 100d · sleep, women's health
Tired but wired, mind racing at 10pm?
Tired but wired.
deeper sleep · pain: Stress / anxiety
Elix · 100d · sleep, stress & mood
Based on a 2,000-year-old formula
Natural Calming & Sleep Aid
answers: efficacy, brand trust
Life Pro Nutrition · 83d · sleep
A good night starts with a good routine
Descubre las cápsulas que mejoran tu sueño.
answers: hassle routine
Herbiotics · 66d · magnesium
Can't sleep, leg cramps, stress? Could be low magnesium
Behtar neend aor sleep cycle
pain: Poor sleep / insomnia
Cymbiotika · 64d · magnesium, sleep
Your best [outcome] ever, in one daily step
Fall asleep 32% faster with our top-selling Magnesium Complex.
fall asleep faster
Bonafide · 64d · sleep, women's health
Most sleep products knock you out, then leave you groggy
This B is prioritizing good sleep.
wake refreshed · answers: side effects
BiOptimizers · 57d · magnesium, sleep
A celebrity partner's personal story about one benefit
Why Jay Shetty Says Sleep Changed Everything
answers: brand trust
BiOptimizers · 57d · magnesium, sleep
The supplement a famous podcaster trusts
When sleep became a challenge on his On Purpose podcast tour, Jay's doctor recommended Magnesium Breakthrough, the seven-form magnesium complex trusted by over a million
answers: brand trust, efficacy
BiOptimizers · 57d · sleep, magnesium, women's health
[Life-stage symptom] keeping you up? A bundle for it
Guardian — three science-backed formulas that support calm, restful sleep and a balanced stress response through perimenopause.*
pain: Waking at night · answers: price value
BiOptimizers · 57d · magnesium, sleep
You don't need [trendy hack], you need [simple fix]
Sleep soundly.
deeper sleep · answers: hassle routine
Bonafide · 50d · sleep, women's health
Wide awake at 2:47am for no reason
#ad Not me being fully awake at 2:47am for absolutely no reason
pain: Waking at night
Bonafide · 50d · sleep, women's health
Hormonal changes wrecking your sleep
Restore your rest.
pain: Waking at night
Nature's Way · 48d · sleep, stress & mood
Half price at the supermarket
Nature’s Way High Strength Adult Vita Gummies Sleep Ashwagandha is a seriously good way to support your everyday routine.
answers: hassle routine
AG1 · 48d · sleep, stress & mood
Sleep support without the melatonin
AGZ is a melatonin-free nighttime drink made with key clinically-studied ingredients that support restful, restorative sleep, helping your body’s natural rhythms.
deeper sleep · answers: side effects
Fusion Health · 47d · magnesium, sleep
Your evening wind-down ritual
Make Fusion Health Magnesium Sleep Calm Mind part of your evening ritual, combining 400mg magnesium with L-theanine to calm the mind and aid mind relaxation, plus lemon b
fall asleep faster
Fusion Health · 47d · magnesium, sleep
Still switched on at bedtime?
Calm Sleep for Busy Minds
fall asleep faster · pain: Stress / anxiety
BiOptimizers · 44d · magnesium, sleep
Press coverage: a magazine on his sleep routine
People Magazine on Jay Shetty's Sleep Routine
answers: brand trust
BiOptimizers · 41d · magnesium, sleep
Exhausted, but your brain won't shut off?
but your brain won’t shut off?
fall asleep faster · pain: Stress / anxiety
Moon Juice · 41d · magnesium
Claim the original version of a viral trend
Magnesi-Om is 3 bioavailable forms of the master mineral + L-theanine for rest, relaxation + regularity.
answers: not for me
Moon Juice · 41d · magnesium, sleep
A non-groggy nightcap
Sleepy Magnesi-Om® is your non-groggy nightcap with a microdose of Phytomelatonin, Magnesium + L-Theanine.
answers: side effects, taste mixability
Magnesio Supremo · 40d · magnesium, sleep
Night relax: day after day, better rest
Con Magnesio Supremo® Notte Relax il sonno diventa davvero riposo
deeper sleep
JSHealth Vitamins · 38d · magnesium, sleep
"So tired, but wide awake the second I try to sleep"
Supports sleep, energy, nervous system health + muscle relaxation*
answers: efficacy, brand trust
Solgar · 38d · magnesium, sleep
Gentle magnesium for sleep and stress
Για άτομα που αναζητούν μαγνήσιο για ύπνο & άγχος, SOLGAR Magnesium Glycinate.
answers: side effects
Blackmores · 34d · sleep
Rest has a recipe: join the challenge
It turns out rest has a recipe and it actually works!
Blackmores · 34d · sleep
Are we resting, or answering emails in bed?
How are we tracking with #75Rest?
DormiNatur · 33d · sleep
99% pure, vanilla flavoured
99% pure, vanilla flavoured
DormiNatur · 33d · sleep
Still tossing and turning?
¿Sigues dando vueltas en la cama?
deeper sleep · pain: Poor sleep / insomnia
DormiNatur · 33d · sleep
Trouble sleeping? Start here
Dormi
fall asleep faster · pain: Poor sleep / insomnia
DormiNatur · 33d · sleep
Are you sleeping as much as you really need?
¿Estás durmiendo como realmente necesitas?
pain: Poor sleep / insomnia
DormiNatur · 33d · sleep
Regulated claim, spelled out
atonina que contribuye a disminuir el tiempo necesario para conciliar el sueño y amapola de california que mejora la calidad del sueño natural.
fall asleep faster
DormiNatur · 33d · sleep
For the nights when sleep won't come
Para esas noches en las que cuesta conciliar el sueño…
fall asleep faster · pain: Poor sleep / insomnia
DormiNatur · 33d · sleep
The delivery format is the message
dormi.es