EyepatchADS

Angle category · problem-solution

Problem → solution

Open on a pain the viewer feels right now, then present the fix.

122ads
74brands
104median days live
6%running 365+ days

Browse in the library → JSON

Hook types

  • Problem call-out83
  • Question35
  • Comparison1
  • News or launch1
  • Number or stat1
  • Bold claim1

Awareness stage

  • Problem-aware120
  • Most aware2

Formats

  • Static53
  • UGC video40
  • Brand video19
  • Founder/expert video4
  • Carousel4

Products

  • magnesium21
  • sleep17
  • creatine11
  • stress & mood10
  • women's health10
  • electrolytes10

Plain-text summary

The "Problem → solution" angle (problem-solution) in the Eyepatch Angle Taxonomy v0.1: Open on a pain the viewer feels right now, then present the fix. Eyepatch has 122 long-running supplement and sports-nutrition ads using it, from 74 brands. Median days live: 104; longest: 988 days; 25% have run 180+ days and 6% 365+ days. Most common formats: Static (53), UGC video (40), Brand video (19). Most common hook types: Problem call-out (83), Question (35), Comparison (1). Top products: magnesium (21), sleep (17), creatine (11), stress & mood (10). Longest-running example: "Fast-acting magnesium, shown working on the muscle" by MagCombo (988 days).

All 122 ads, longest-running first

Other angles

Science & proof · Transparency & purity · Us vs them · Myth-busting & reframe · Fear of loss & health stakes · Audience call-out · Identity & aspiration · Convenience & routine · Taste & indulgence · Launch, drop & collab · Social proof & reviews · Expert & celebrity · Results & timeline · Offer & value · Humour & culture · Free value & content