Problem → solution · Feel
90% of women have it: normalise the problem, then solve it
123 days live and still running · 2 variants
Cellulite affects around 90% of women.
How to adapt it
Open with a reassuring stat that normalises the problem before offering the fix.
Why it works
Normalising the problem lowers shame and keeps the reader in the ad.
- Hook type
- Problem call-out
- Awareness
- Problem-aware
- Format
- Static
- Funnel stage
- TOFU
- Products
- skin
- Brand style
- Direct response
- First seen
- 2026-06-20
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Beauty: skin, hair, nails · Glowing / firmer skin
Feel Smooth Skin is designed to support smoother-looking skin from within.
- Pain
- No pain named
- Objections answered
- "Not for someone like me"
90% of women have it: normalise the problem, then solve it
(from the creative)
- Confidence
- high
Who it’s for
- Persona
- Beauty-from-within seeker (skin / hair / nails, incl. thinning hair)
Cellulite affects around 90% of women.
- Why tagged
- copy names the persona (callout quoted in evidence)
- Persona facets
- adult · female skew
Offer
- Offer
- Hard offer (price or what you get changes)
- % off
Try today with 20% OFF
- First-order offer
Discover smoother skin today with 20% OFF your first purchase.
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
Open in the library → Source: Meta Ad Library ↗