EyepatchADS

Angle category · audience

Audience call-out

Name exactly who it is for: a life stage, a condition, a job, a diet.

75ads
54brands
134median days live
1%running 365+ days

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Hook types

  • Audience call-out69
  • Question5
  • Humour or meme1

Awareness stage

  • Problem-aware63
  • Most aware9
  • Solution-aware3

Formats

  • Static38
  • UGC video15
  • Brand video6
  • Offer6
  • Catalog5

Products

  • magnesium11
  • women's health10
  • creatine9
  • full range8
  • multivitamin8
  • protein7

Plain-text summary

The "Audience call-out" angle (audience) in the Eyepatch Angle Taxonomy v0.1: Name exactly who it is for: a life stage, a condition, a job, a diet. Eyepatch has 75 long-running supplement and sports-nutrition ads using it, from 54 brands. Median days live: 134; longest: 775 days; 32% have run 180+ days and 1% 365+ days. Most common formats: Static (38), UGC video (15), Brand video (6). Most common hook types: Audience call-out (69), Question (5), Humour or meme (1). Top products: magnesium (11), women's health (10), creatine (9), full range (8). Longest-running example: "For men planning a family" by Vitabiotics (775 days).

All 75 ads, longest-running first

Other angles

Science & proof · Transparency & purity · Us vs them · Myth-busting & reframe · Problem → solution · Fear of loss & health stakes · Identity & aspiration · Convenience & routine · Taste & indulgence · Launch, drop & collab · Social proof & reviews · Expert & celebrity · Results & timeline · Offer & value · Humour & culture · Free value & content