Angle category · audience
Audience call-out
Name exactly who it is for: a life stage, a condition, a job, a diet.
Hook types
Awareness stage
Formats
Products
Plain-text summary
The "Audience call-out" angle (audience) in the Eyepatch Angle Taxonomy v0.1: Name exactly who it is for: a life stage, a condition, a job, a diet. Eyepatch has 75 long-running supplement and sports-nutrition ads using it, from 54 brands. Median days live: 134; longest: 775 days; 32% have run 180+ days and 1% 365+ days. Most common formats: Static (38), UGC video (15), Brand video (6). Most common hook types: Audience call-out (69), Question (5), Humour or meme (1). Top products: magnesium (11), women's health (10), creatine (9), full range (8). Longest-running example: "For men planning a family" by Vitabiotics (775 days).
All 75 ads, longest-running first
775dFor men planning a family
307dStaying keto never felt this easy
293dThe athlete's stack: two products, one routine
286dDry January, wide awake? Sh*t sleep?
264dWhat should you eat before a run?
263dThree key supplements for focus at work and study
245dFertility is 50/50. Now your supplements are, too.
236dGroup the range by life stage, not ingredient
232dKids' vitamins with iron, 3 for 2
231dDouble care for mum and baby
231dTrying to conceive with PCOS? Start here
228dYour omega-3 routine, without fish
220dBuilt for runners: magnesium for more kilometres
217dA sports range for people who demand results
212dA fast-growing group with a brand-new problem
208dSuffering from fibroids? What to know about natural control
203dNutrition for the whole pregnancy journey
201dA discount for one profession
200dFor the people who protect others: a military discount
198dYour goals, your pace: support for every step
193dFor days that demand energy
187dSpend your day at the office? Support your immunity
187dMagnesium kids will actually take
187dStrong eyes, clever heads
168dWhat's the best creatine for women in their 40s?
166dThe magnesium for active minds
164dFor women 50+, it is not willpower
161dCollagen and sport: the perfect duo
160dFor women 50+ who want to stay strong
158dDoes your child get tired even before eating properly?
149dAge is just a number: a formula for men 30 to 70
149dHealthy development at every stage
142dThe gut-health bestie you've been searching for
141dZinc, magnesium and B6 for strength athletes
140dPre-workout you can customise
140dBefore you plate everyone else's breakfast, make yours easy
139dA formula for people facing genetic hair loss
134dJust starting out? You don't need something extreme
134dThis isn't a starter pre-workout
130dA mum in her mid-40s explains why perimenopause needs extra support
127dHealthy kids, happy parents
125dA new stage, a new kind of care
119dGoodbye, menopause belly
118dStrength and energy for women over 50
111dOrgan support for people running cycles
105dMission-ready nutrition for the duty bag
105dKeeping supple joints after 40 takes planning
104dIf your family loves beef sticks, there is a sale on
91dA thank-you discount for military and first responders
90dAdvanced hormone support for men who train hard
89dFibre helps keep kids' poops healthy
87dYou're a great parent. You're also exhausted.
86dFor people who want to think clearly without fading out midday
83dName the condition in the first sentence
80dKeep muscle while losing weight on GLP-1 pens
78dHarder to build muscle than it used to be?
78dWomen store less creatine: here is why it matters
70dIf you're over 50, start here
70dWomen need creatine too
63dThe core nutrient every woman needs
62dStop guessing with your hormone health
57d[Life-stage symptom] keeping you up? A bundle for it
57dBecause you planned to shed weight, not hair
51d"That GLP is no joke!": gut help for weight-loss drug users
50dMade for postpartum hair changes
49dMagnesium for kids, with a strawberry taste
48dThe flashes are hot. The hair thinning is not.
47d"2 tubs of what protein??" for people who train seriously
47dBuilt for a specific race format
44dThe supplement your weight-loss routine is missing
38dGentle magnesium for sleep and stress
36dNot feeling like yourself after 40?
35dUrinary comfort is no longer a taboo
35dCreatine gummies for nurses: your brain does not clock out
31dCreatine, finally designed for women
Other angles
Science & proof · Transparency & purity · Us vs them · Myth-busting & reframe · Problem → solution · Fear of loss & health stakes · Identity & aspiration · Convenience & routine · Taste & indulgence · Launch, drop & collab · Social proof & reviews · Expert & celebrity · Results & timeline · Offer & value · Humour & culture · Free value & content