Problem → solution · Bulk
Sick of [problem]? Close-up of the pain, then the fix
162 days live and still running · 3 variants
SICK OF NOT SLEEPING? · Fall into deep, restorative sleep
How to adapt it
Use card one for the problem close-up and card two for the solution.
Why it works
A close-up of tired eyes and a blunt question; the next card resolves it with the product.
- Hook type
- Problem call-out
- Awareness
- Problem-aware
- Format
- Carousel
- Funnel stage
- TOFU
- Products
- magnesium, sleep
- Brand style
- Direct response
- First seen
- 2026-05-12
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Better sleep · Wake up refreshed
Wake up ready for every session with Magnesium 3 in 1, your evening routine must-have 😴
- Pain
- No pain named
- Objections answered
- None
- Confidence
- high
Who it’s for
- Persona
- Gym regular chasing gains · also Wired, tired, poor sleeper
SICK OF NOT SLEEPING? ·
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- young adult · male skew
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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