Angle category · humour
Humour & culture
Memes, puns, parody and cultural moments earn the attention.
Hook types
Awareness stage
Formats
Products
Plain-text summary
The "Humour & culture" angle (humour) in the Eyepatch Angle Taxonomy v0.1: Memes, puns, parody and cultural moments earn the attention. Eyepatch has 26 long-running supplement and sports-nutrition ads using it, from 20 brands. Median days live: 60; longest: 282 days; 8% have run 180+ days and 0% 365+ days. Most common formats: UGC video (11), Static (10), Carousel (2). Most common hook types: Humour or meme (26). Top products: energy drink (5), creatine (4), magnesium (3), probiotic (3). Longest-running example: "No shame in the pH game" by Bears with Benefits (282 days).
All 26 ads, longest-running first
282dNo shame in the pH game
184dNobody is dehydrated because they forgot water exists
166dEasiest leg day ever
161dLadies, if things are dry, check this out
156d"He's thinking about other women" (he's thinking about magnesium)
142dThe benefit as a two-line meme dialogue
136d"Sleep deprived? Creatine helps": a family skit
126dReady for a selfie without filters?
106dHow can the brain make up with the gut?
91dCultural-moment pun (back to school → vitamins A, B, C)
90dPediatrician: "her iron is low." Me: adding to cart
86d"We're sorry": the apology that is really an offer
68dGamify an embarrassing topic
51dI skipped my focus supplement on vacation. Big mistake.
48d"Kinda chic" meme carousel
48dThe mountain of bad habits
43dA lot of hits. Zero quit.
43dCreator parody of a hit song for a sports moment
43dCreators bring the energy
43dCelebrity lookalike game: who is it?
42dStreet interviews with fans, can in hand
41dClaim the original version of a viral trend
40dBlunt humour about the problem, selfie-style
39dPerimenopause meme: "1. Me: WTF."
36d"In case of perimenopause brain fog, break glass"
34dAre we resting, or answering emails in bed?
Other angles
Science & proof · Transparency & purity · Us vs them · Myth-busting & reframe · Problem → solution · Fear of loss & health stakes · Audience call-out · Identity & aspiration · Convenience & routine · Taste & indulgence · Launch, drop & collab · Social proof & reviews · Expert & celebrity · Results & timeline · Offer & value · Free value & content