Angle category · authority
Expert & celebrity
A doctor, expert, athlete or famous face vouches for the product.
Hook types
Awareness stage
Formats
Products
Plain-text summary
The "Expert & celebrity" angle (authority) in the Eyepatch Angle Taxonomy v0.1: A doctor, expert, athlete or famous face vouches for the product. Eyepatch has 68 long-running supplement and sports-nutrition ads using it, from 46 brands. Median days live: 95; longest: 497 days; 19% have run 180+ days and 3% 365+ days. Most common formats: Founder/expert video (24), Static (19), Brand video (12). Most common hook types: Expert or celebrity (65), Audience call-out (1), How-to or education (1). Top products: magnesium (17), creatine (13), sleep (7), antioxidant (7). Longest-running example: "A doctor explains the ingredients" by Symprove (497 days).
All 68 ads, longest-running first
497dA doctor explains the ingredients
371dA film star powers through long shoots with it
343dThe founder holds up the new formula
293dA record-setting climber swears by it
262dAn iconic brand, decades of quality
260dA famous face's simple wellness hack
259dA professional explains why he recommends natural joint support
257dPerform like a pro, every day
252dThe first OB/GYN-founded prenatal brand
239dA doctor introduces the 500 mg glycinate
230dA creator's go-to vitamin stack
211dThe first OB/GYN-founded vitamin company
198dA pharmacist says: we always recommend this
177dA new chapter: a big fitness community picks its supplement partner
169dEvery workout needs a catalyst
160dA doctor recommends it to patients
158dYour energy system needs this after 45
148dThe nutritionist explains your sleep and stress
142dA paediatrician answers the parent's question
139dDesigned for a champion, built for you
138dThe doctor explains why not all magnesium is equal
128dA famous podcaster tastes it on air
127dTested to perform, developed with the pros
127d"The real superhero of supplements"
122dA menopause doctor built the protein + creatine she could not find
119dTrusted and used by the best: a scientist explains
118dA named expert recommends it for one specific group
118dA leading women's physiologist partners exclusively with us
118dHow I fuelled my Ironman
115dA doctor voices the patient's frustration first
111dScience-based supplements since 1947
111dThe correct way to take it, explained by a doctor
100dBased on a 2,000-year-old formula
98d35 years, market leader
92dA famous face on taking control of her blood sugar
92dA celebrity interview about what sets us apart
78dThe world champion chooses it for race fuel
78dThe world's best cyclist chooses this gel
78dThe pro rider chooses it for recovery
71dFuel for big days, from famous athletes
69dA pharmacist on how to take magnesium correctly
68dA doctor explains why your brain and heart need creatine
65dIf you could only take one supplement…
65dThe athlete's secret weapon, held tight
65dA racing star runs off so nobody steals his advantage
65dA chef and nutritionist who is picky about ingredients
57dA celebrity partner's personal story about one benefit
57dThe supplement a famous podcaster trusts
56dName the certification that makes it safe for athletes
55dThe exact daily protocol a famous wellness figure uses
55dThe expert explains his essentials bundle himself
53dAn elite athlete on why third-party certification matters
53dAn OBGYN recommends creatine for brain fog in menopause
50dOur athletes left it all on the track
48dEnergy when you need it most, shown by a pro athlete
47dA pharmacist: if I could take only one supplement
44dA famous creator's "this changed my life" routine
44dPress coverage: a magazine on his sleep routine
44d"Non-negotiable": the celebrity's daily essential
40d"Muscle is the organ of longevity": creatine HCL capsules
38dA 56-year-old nutritionist: protein works differently at 56 than at 35
37dA doctor's post: my go-to is this
37dThe most efficient NAD+ precursor, backed by Nobel winners
35dA major magazine called it the closest thing to a fountain of youth
34dThe founder explains the new formula
34dA sports legend's daily routine
34dThe invisible training behind results
31dThe founder on what the body makes less of after 40
Other angles
Science & proof · Transparency & purity · Us vs them · Myth-busting & reframe · Problem → solution · Fear of loss & health stakes · Audience call-out · Identity & aspiration · Convenience & routine · Taste & indulgence · Launch, drop & collab · Social proof & reviews · Results & timeline · Offer & value · Humour & culture · Free value & content