Angle category · myth-busting
Myth-busting & reframe
Overturn what the viewer thinks is the cause, the rule or the right way to do it.
Hook types
Awareness stage
Formats
Products
Plain-text summary
The "Myth-busting & reframe" angle (myth-busting) in the Eyepatch Angle Taxonomy v0.1: Overturn what the viewer thinks is the cause, the rule or the right way to do it. Eyepatch has 58 long-running supplement and sports-nutrition ads using it, from 45 brands. Median days live: 92; longest: 532 days; 19% have run 180+ days and 7% 365+ days. Most common formats: UGC video (20), Static (18), Founder/expert video (9). Most common hook types: Contrarian or myth (50), Question (3), Curiosity gap (2). Top products: creatine (21), weight management (7), magnesium (6), probiotic (4). Longest-running example: "Creatine is not just for bodybuilders: it helps runners" by Kendal Mint Co (532 days).
All 58 ads, longest-running first
532dCreatine is not just for bodybuilders: it helps runners
455dIs NAC a must-have supplement?
455d"Nature's Ozempic": is the hype real?
369dDitch the crash diets: stay full and focused
279dNobody told us intimate care could be this easy
252dSo sad how you're being tricked at the coffee shop
250dEveryone's injecting it, but it doesn't get into your cells
236dRunning success is in the recovery, not just the miles
208dInvasive treatments may not solve it; nature has allies
184dDon't take supplements at random
181dOur radical idea: supplements should work
177dConcede the criticism, then define where you fit
168d"I thought creatine gummies were a scam"
162dCreatine is not just for 20-year-old guys: an athlete speaks to women
153dIt's not always a sleep problem
153dEverything you think you know about protein
152dMyth vs fact: you do not need a prenatal if you eat well
147dCreatine is not just for bodybuilders: it matters in menopause
146dYour anti-wrinkle cream can't reach the dermis; ingested collagen can
134d"Felt nothing from magnesium? It's how it's made"
133d"Think all magnesium is the same? Your nervous system disagrees"
133dEvery civilisation but ours figured this out
129dHot take: the loading phase is the reason you bloated
119dIt's not your discipline, it's your [hidden cause]
118dEAA vs BCAA, explained in ten seconds
118dThe most misunderstood supplement, explained like a battery
113dStill think creatine is just for gym bros?
104dWhat is GLP-1? Your body's natural appetite regulator
92dYour metabolism didn't break at 40
92dYour metabolism is not broken
92dYou don't fix your gut by restricting; you feed it
83dYour immune system works every day, not just in winter
82dI avoided creatine for years, then I read the research
79dIsn't creatine just for guys? Women have lower stores
78dYou think your omega-3 is helping? We are not so sure
78dCreatine isn't just for athletes
77dYou're not bad at focusing
74dDrinking water all day but still dehydrated?
73dBrain fog is not ageing, it's hormones
71dWhich creatine is right for you?
70dEveryone wants the body; nobody wants the boring answer
66dNot everyone needs a GLP-1: quiet the food noise
65dCreatine isn't just for training
57dIf you tried it and it didn't work, it was the form
57dWhat most people don't know about bloating
57dIf you think all magnesium is the same…
57dYou don't need [trendy hack], you need [simple fix]
57dIt's not [obvious suspect], it's [hidden cause]
57dCreatine for your brain, not just your biceps
53d"Magnesium landed me in the ER, and I still take it"
53dReady to drink your skincare?
48dIt won't bulk you up
47dCreatine for women vs men: do doses really change? No.
46d"Afraid of getting bigger?" It's a myth
42dCreatine isn't just for gym bros
39d"Only 30% of your creatine is used for muscle"
38d"Doesn't it bloat you?" The most expensive creatine myth
33dMuscle is a longevity strategy
Other angles
Science & proof · Transparency & purity · Us vs them · Problem → solution · Fear of loss & health stakes · Audience call-out · Identity & aspiration · Convenience & routine · Taste & indulgence · Launch, drop & collab · Social proof & reviews · Expert & celebrity · Results & timeline · Offer & value · Humour & culture · Free value & content