Angle category · fear
Fear of loss & health stakes
Raise the stakes: ageing, muscle loss, side effects, disease.
Hook types
Awareness stage
Formats
Products
Plain-text summary
The "Fear of loss & health stakes" angle (fear) in the Eyepatch Angle Taxonomy v0.1: Raise the stakes: ageing, muscle loss, side effects, disease. Eyepatch has 25 long-running supplement and sports-nutrition ads using it, from 17 brands. Median days live: 153; longest: 1240 days; 40% have run 180+ days and 28% 365+ days. Most common formats: Static (13), Brand video (7), Carousel (2). Most common hook types: Problem call-out (20), Question (2), Bold claim (1). Top products: magnesium (11), creatine (4), antioxidant (4), multivitamin (3). Longest-running example: "Disease imagery: magnesium to the rescue" by MagCombo (1240 days).
All 25 ads, longest-running first
1240dDisease imagery: magnesium to the rescue
1080d"Lack of magnesium leads to cramps"
1079d"Insomnia makes you ill"
971dWhen your blood pressure plays up
967dHealth scare: blood pressure
845dHealth scare: blood sugar
736dHealth scare: diabetes
217d95% of women are nutritionally depleted
211dThe 3am wake-ups are about to come back
208dThe mistake silently destroying your gut
164dWeight-loss medication slowed your gut? It is not just a side effect
153dMost people are low in something: B12, iron, D3
153dMost people are low in something
133dKeep your muscle, tone and balance as you age
133dYou've been lied to about vitamin D
128dYour 70s are decided right now
119dWomen lose muscle faster with age
118dHealthy ageing starts with today's choices
117dAfter 30 you lose 3-8% muscle mass per decade
69dAnatomy chart of pains magnesium "eliminates"
69d"High cortisol" belly shock
57dMagnesium trio "reduces heart problems"
51dUp to 20% bone density loss after menopause
42dA trending treatment's side effect, and how you help
33d"I used to dance": keep doing what makes you you
Other angles
Science & proof · Transparency & purity · Us vs them · Myth-busting & reframe · Problem → solution · Audience call-out · Identity & aspiration · Convenience & routine · Taste & indulgence · Launch, drop & collab · Social proof & reviews · Expert & celebrity · Results & timeline · Offer & value · Humour & culture · Free value & content