
Problem → solution · Thesis · Cautionary example
Constantly stressed and snapping at people? It might not be you, it might be your cortisol
30 days live and still running
Constantly stressed?
How to adapt it
List blunt, relatable symptoms, then lift the blame onto a cause.
Why it works
Removing blame makes the reader open to the fix.
Desire · Pain · Objections · Who it’s for · Offer
Offer
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