Angle index
Angles
The Eyepatch angle categories, with ad counts and median days live across 1069 long-running supplement and sports-nutrition ads. Sorted by number of ads.
| Angle | Ads | Brands | Median days | 365+ days | Top format |
|---|---|---|---|---|---|
| Problem → solution Open on a pain the viewer feels right now, then present the fix. | 122 | 74 | 104 | 6% | Static |
| Convenience & routine Make the habit easier: new format, one scoop, on the go, a ritual swap. | 114 | 75 | 142 | 11% | UGC video |
| Offer & value Price, discount, bundle, free gift or guarantee is the hook. | 113 | 74 | 155 | 11% | Offer |
| Audience call-out Name exactly who it is for: a life stage, a condition, a job, a diet. | 75 | 54 | 134 | 1% | Static |
| Launch, drop & collab Newness: new formulas, limited flavours, licensed collabs, back in stock. | 69 | 47 | 113 | 3% | Static |
| Expert & celebrity A doctor, expert, athlete or famous face vouches for the product. | 68 | 46 | 95 | 3% | Founder/expert video |
| Social proof & reviews Reviews, ratings, member counts and customer testimonials carry the claim. | 67 | 49 | 156 | 16% | Static |
| Us vs them Name the weakness of the category or competitors, then position against it. | 59 | 47 | 111 | 2% | Static |
| Myth-busting & reframe Overturn what the viewer thinks is the cause, the rule or the right way to do it. | 58 | 45 | 92 | 7% | UGC video |
| Science & proof Studies, specs and mechanisms do the persuading: how it works and why you should believe it. | 56 | 42 | 142 | 14% | Static |
| Transparency & purity Show the label: disclosed doses, purity numbers, certifications, origin. | 55 | 41 | 155 | 11% | Static |
| Results & timeline A specific outcome, or a timeline of when the buyer will notice it. | 50 | 34 | 129 | 10% | Static |
| Free value & content Give something useful first: a guide, a programme, a club. | 42 | 28 | 162 | 5% | Static |
| Identity & aspiration Sell who the buyer becomes or wants to be seen as, not what is in the tub. | 35 | 27 | 139 | 9% | Static |
| Taste & indulgence Flavour, dessert and candy cues turn a supplement into a treat. | 35 | 23 | 119 | 14% | Static |
| Humour & culture Memes, puns, parody and cultural moments earn the attention. | 26 | 20 | 60 | 0% | UGC video |
| Fear of loss & health stakes Raise the stakes: ageing, muscle loss, side effects, disease. | 25 | 17 | 153 | 28% | Static |