Angle category · launch
Launch, drop & collab
Newness: new formulas, limited flavours, licensed collabs, back in stock.
Hook types
Awareness stage
Formats
Products
Plain-text summary
The "Launch, drop & collab" angle (launch) in the Eyepatch Angle Taxonomy v0.1: Newness: new formulas, limited flavours, licensed collabs, back in stock. Eyepatch has 69 long-running supplement and sports-nutrition ads using it, from 47 brands. Median days live: 113; longest: 470 days; 13% have run 180+ days and 3% 365+ days. Most common formats: Static (41), Brand video (13), Carousel (6). Most common hook types: News or launch (64), Question (2), How-to or education (1). Top products: protein (19), creatine (15), multivitamin (7), greens (6). Longest-running example: "Licensed flavour collab with a brand everyone grew up with" by GHOST (470 days).
All 69 ads, longest-running first
470dLicensed flavour collab with a brand everyone grew up with
410dSold out, now back in stock
264dYou asked, we delivered: now in stores
244dSay goodbye to hair shedding: new formula drop
191dBack in stock: high-carb fuel
189dRestocked: the fan-favourite flavour is back
181dWe built our own factory for this drop
180dNew: the choice of demanding athletes
180dTrusted worldwide, now available across the country
177dYour favourite proteins are back in stock
169dBack with new flavours
168dThe meal replacement, now as a bar (plus a giveaway)
168dYou asked, we delivered: protein coffee, ready made
160dImmune support unlocked: new colostrum
160dNew: protein plus 50 superfoods in one shake
159dWhich one from the new range would you try?
152dA favourite flavour is finally back
147d"I was today years old when I learned stress weakens immunity"
142dA limited-edition toy collab for kids' vitamins
142dLimited-edition toy collab packaging for kids' vitamins
139dChildhood chocolate snack collab
139dNew "most delicious ever" flavour drop
139dNew flavour: cinnamon bun protein powder
138dA seasonal flavour is back
138dThe creamiest protein dessert, made with a famous chocolate drink
131dChange the way you take creatine
130dHydration + creatine in one stick
125dThe snack you grew up with, now in your daily protein
125dCreatine gummies are back in new flavours
124dNow at a major retailer: answering where to buy
124dLicensed candy flavour + one technical proof point
121dSometimes bigger is better: 300g of carbs in one bottle
120dNew: a daily liquid hair formula
118dNew flavour, only at one retailer
113dNew drop: zero sugar, zero guilt
111dCreator collab, restocked
90dA limited summer flavour, now made for kids
85dStay vital: new collagen sparkling water
81dNew flavour: here is why now is the time
78dPlateaued? There's a peptide for that
77dSlow-release protein, now in six flavours
65dIced coffee meets 12g of protein
64dA limited flavour is back
64dThe full flavour line-up is back in stock
60dJust dropped: creatine gummies that tone without the bulk
56dNew smaller size, same product
55dThe greens you know, now with creatine for training
54dBrand-new protein bars for busy mornings and afternoon slumps
50dSold out, back for now: friend-style selfie
50dSold out after launch, back for now
48dLimited flavour drop: pure nostalgia
48dBack in stock: the variety pack
48dYour daily foundation, now with creatine
47dAshwagandha, newly combined
45dNew creatine + MBP for muscle and bone density
42dNow at a big-box retailer
41dA new fuel format: the gummy bar, ratio on the pack
40dA limited-edition collab flavour, with a note from the founders
40dA new vitamin format, three ways to take it
37dNew flavour with a functional twist
36dIngredient, upgraded
35dJust dropped: creatine for longevity, not only muscle
34dNew flavour: your next matcha obsession
34dNew: liposomal delivery in a no-taste capsule
34dBack in stock: one of our bestsellers
34dNew breakthrough formula: 40% more potent
34dNew flavour for matcha lovers
33dYour routine just got stronger: the new longevity creatine
33dYou asked for it without biotin; we delivered
Other angles
Science & proof · Transparency & purity · Us vs them · Myth-busting & reframe · Problem → solution · Fear of loss & health stakes · Audience call-out · Identity & aspiration · Convenience & routine · Taste & indulgence · Social proof & reviews · Expert & celebrity · Results & timeline · Offer & value · Humour & culture · Free value & content