Angle category · identity
Identity & aspiration
Sell who the buyer becomes or wants to be seen as, not what is in the tub.
Hook types
Awareness stage
Formats
Products
Plain-text summary
The "Identity & aspiration" angle (identity) in the Eyepatch Angle Taxonomy v0.1: Sell who the buyer becomes or wants to be seen as, not what is in the tub. Eyepatch has 35 long-running supplement and sports-nutrition ads using it, from 27 brands. Median days live: 139; longest: 736 days; 37% have run 180+ days and 9% 365+ days. Most common formats: Static (11), Brand video (11), UGC video (7). Most common hook types: Bold claim (28), Question (3), Testimonial or first person (2). Top products: full range (7), multivitamin (7), creatine (5), protein (4). Longest-running example: "Stock up on the essentials" by Bulk (736 days).
All 35 ads, longest-running first
736dStock up on the essentials
497dBe a legend: the whole range as a lifestyle
478dDon't fuel short
321dDo not fuel short
284dRise above the crowd: choose premium quality
236dClean formulas for demanding runners, without plastic
232dRaise the bar on your workouts
223dShould I take creatine as a woman? 100% yes
219dYou do not train like everyone else, so why fuel like them?
218dEvery arena is different; the discipline never is
218dBuilt for every arena: the serious athlete's multivitamin
202dOwn your calm
197dReady to beat your personal best?
161dAmplified focus, unmatched energy
160dDon't let age slow you down
146dEvery time, I push a little further
143dEveryone wants results; very few commit to the standards
139dProtein in an anime collab
125dWhat's your gold?
125dWe are all athletes
124dYour body can do more than you think
66dThe natural alternative to the trendy weight-loss shot
63dDiscover the best version of yourself
60dStrong is the new hot
60dCreatine gummies for women: tone without bulk
55dEvery set counts, and so does what you recover with
51dThe official vitamin of your team
50d"That friend who always…" — she uses it
41dNobody starts consistent
36dThe disciplined morning person
35dPush your limits with the sport range
35dTake your training to the next level, made in France
34dMass, strength, definition: for those who don't settle
33dEnter your new era of hair growth
32dA cop and endurance athlete never skips creatine
Other angles
Science & proof · Transparency & purity · Us vs them · Myth-busting & reframe · Problem → solution · Fear of loss & health stakes · Audience call-out · Convenience & routine · Taste & indulgence · Launch, drop & collab · Social proof & reviews · Expert & celebrity · Results & timeline · Offer & value · Humour & culture · Free value & content