Angle category · free-value
Free value & content
Give something useful first: a guide, a programme, a club.
Hook types
Awareness stage
Formats
Products
Plain-text summary
The "Free value & content" angle (free-value) in the Eyepatch Angle Taxonomy v0.1: Give something useful first: a guide, a programme, a club. Eyepatch has 42 long-running supplement and sports-nutrition ads using it, from 28 brands. Median days live: 162; longest: 664 days; 43% have run 180+ days and 5% 365+ days. Most common formats: Static (16), UGC video (11), Brand video (5). Most common hook types: How-to or education (29), Question (12), Number or stat (1). Top products: full range (12), magnesium (6), creatine (6), protein (5). Longest-running example: "Take the free online test for a personalised box" by Cuure (664 days).
All 42 ads, longest-running first
664dTake the free online test for a personalised box
656dYour weight-loss routine, recommended for free
322dNot sure which supplement suits you? Use our product finder
315dNot sure which one is right for you? Take the quiz
314dFree gut-friendly recipes
303dA healthy homemade snack recipe
241dNot sure which supplement to choose? Take our quiz
241dEvery body is different: take our quiz
225dA starter kit with free gifts
224d"How to improve your sleep quality?"
211d"Can you show how to prepare matcha?": answered on camera
208dAn express protein breakfast recipe
196dTake the vitamin test for free advice
196dTake the magnesium test
196dPresenter walks you through the magnesium quiz
195dWhat each trimester needs
190dWhich magnesium is right for you? Take the test
180dNot sure where to start? Take the personal test
174dAfter 40, a cheat sheet for recovery
170dWhich supplements should you take? Take the test
163dNever tried matcha? Start here
161dA creator's protein frappuccino recipe
160dDownload our free hybrid training programme
160dFree training programmes from the brand
159dTell us your most underrated supplement
110dFour ways to take creatine
106dRead our article on gut flora and metabolism
106dA free guide for the first 1,000 days
85dFind your perfect stack in 90 seconds
85dTake the 8-question quiz to find the real reason
83dCheat sheet: every form of magnesium at a glance
83dFind your ideal form of magnesium
78dA nutritionist, a pharmacist and a vitamin aisle in a 5-minute quiz
78dWhatever you are chasing, there is one for that
78dThe surprising secret to this dessert
68dProbiotic vs prebiotic: a creator explains the difference
68dTop 5 creatine questions, answered
65dA giveaway around the most researched supplement
58dCreatine does five things; four have nothing to do with muscle
44dLead magnet: the expert's guide
36dEverything you need to know about creatine: brain and body
34dRest has a recipe: join the challenge
Other angles
Science & proof · Transparency & purity · Us vs them · Myth-busting & reframe · Problem → solution · Fear of loss & health stakes · Audience call-out · Identity & aspiration · Convenience & routine · Taste & indulgence · Launch, drop & collab · Social proof & reviews · Expert & celebrity · Results & timeline · Offer & value · Humour & culture