Angle category · transparency
Transparency & purity
Show the label: disclosed doses, purity numbers, certifications, origin.
Hook types
Awareness stage
Formats
Products
Plain-text summary
The "Transparency & purity" angle (transparency) in the Eyepatch Angle Taxonomy v0.1: Show the label: disclosed doses, purity numbers, certifications, origin. Eyepatch has 55 long-running supplement and sports-nutrition ads using it, from 41 brands. Median days live: 155; longest: 1177 days; 40% have run 180+ days and 11% 365+ days. Most common formats: Static (21), Brand video (12), UGC video (8). Most common hook types: Bold claim (36), Question (9), Number or stat (6). Top products: creatine (10), protein (9), electrolytes (7), collagen (5). Longest-running example: "Wholefood blends: here is exactly what goes in" by Bare Blends (1177 days).
All 55 ads, longest-running first
1177dWholefood blends: here is exactly what goes in
880dPurest ingredients for health and beauty
758dPure ingredients, shown close up
576dFully disclosed formula, dose by dose
468dOther creatine gummies? Lab tests say otherwise
416dSame authentic formula, made in Australia
348dWhat your body truly needs, and nothing extra
317dNo fillers, no junk, with the price on the headline
317d31,000 quality tests a year, and a warning about fakes
268dFounded by two moms and a doctor
265dLook how shockingly simple it is
260dNot all collagen is equal: do you know where yours is from?
255dGrass-fed, pasture-raised, freeze-dried
238dLabel close-up: contents per daily dose
222dOne product, one ingredient, no fillers
222dLooking for a clean plant protein?
208dHeavy metals: the purity question answered
205dA premium, purer version of a commodity
198dTrust starts with the process, not the label
196dOnly what muscles need, nothing in the way
196dPrenatals without the junk
184dNaturally coloured, naturally flavoured, 10g of carbs
177dBuilt for real results: the numbers per scoop
168dOnly one gram of sugar, all the hydration
162dEvery gram on the front of the pack
159dWe fixed the taste, not the performance
159dWhich omega-3 for brain and heart? The purity answer
155dSupplements without shortcuts
155dOrigin story: Japanese precision meets French standards
155dDo you really know what you put in your body?
153dThe world's cleanest vitamins
149dIs your omega-3 really good quality?
146dWe couldn't find the bar we wanted, so we made our own
141dThe cleanest protein: just what you need, nothing you do not
118dBuy original: every product has a verification code
103dJust micronised creatine. No fillers, no sugar
100dThe founder's own story: why I created this
100dNot all creatine is equal: we test for everything
98dPurity as a number vs the premium competition
79dNot all whey is equal: the difference starts before your shake
71dReal hydration, real flavour: nothing added
69dLooking for a high-quality brand? Start here
63dChoose your creatine with criteria: 99.9% purity
61dA brand film about quality standards
59dA purity standard stricter than anything on the market
51d"What the f*** is Hydrant?": answered with the label
51dWe really messed up (and fixed it)
50d5g per serving, 60 servings, 100% pure
48dCreatine you can trust (that tastes like candy)
41dClean electrolytes: everything it's free of
38d"There is a magnesium for you": the range line-up
35dElectrolytes? Check. Flavour? Double check. Aftertaste? Nope.
34dHand-written whiteboard: how to choose your magnesium
33d99% pure, vanilla flavoured
30dMenopause and creatine: quality matters (Creapure, batch tested)
Other angles
Science & proof · Us vs them · Myth-busting & reframe · Problem → solution · Fear of loss & health stakes · Audience call-out · Identity & aspiration · Convenience & routine · Taste & indulgence · Launch, drop & collab · Social proof & reviews · Expert & celebrity · Results & timeline · Offer & value · Humour & culture · Free value & content