Angle category · social-proof
Social proof & reviews
Reviews, ratings, member counts and customer testimonials carry the claim.
Hook types
Awareness stage
Formats
Products
Plain-text summary
The "Social proof & reviews" angle (social-proof) in the Eyepatch Angle Taxonomy v0.1: Reviews, ratings, member counts and customer testimonials carry the claim. Eyepatch has 67 long-running supplement and sports-nutrition ads using it, from 49 brands. Median days live: 156; longest: 656 days; 42% have run 180+ days and 16% 365+ days. Most common formats: Static (27), Testimonial (18), UGC video (17). Most common hook types: Crowd proof (57), Testimonial or first person (10). Top products: magnesium (9), collagen (9), creatine (6), protein (6). Longest-running example: ""So great to finally have a nice box for my supplements"" by Cuure (656 days).
All 67 ads, longest-running first
656d"So great to finally have a nice box for my supplements"
656dMore than 150,000 people trust it. And you?
656d300,000 people have chosen us. And you?
593dNamed customer: "I sleep through the night"
499dThe number one supplement for athletes
432dA patient shares his story
401dChoosing this was my best decision of the year
385dAdult acne gone: one customer quote on the creative
380dOver one million fans, try it risk-free
379dThe secret behind that bloat-free photo?
379dOur best-selling sea moss
264dI've tried a lot, this one stuck
255dA text conversation between friends
243dCreator: adding collagen to my routine, long overdue
238dHere's what people are saying about it
233dThe protein powder selling out at big retailers
233dStill thinking about it? Here is what 4,700 customers say
232dStill on the fence? Here's what thousands found
229dReal women, real results
223dAfter losing 40 kilos, this is the creatine I use
221dCustomer weight-loss quote as the headline
208d"So much easier to stay consistent when they taste this good"
204dTrying to conceive with PCOS? A routine that worked
202d"Thousands of men solved their sleep troubles"
200dSell the loyalty club with its member count
194d"I used to take three supplements; now I take one"
191dHair success stories from our community
188dThe world's best-selling creatine is here
177dI just got all of this for £100 off
176dWe asked people to try it for 6 weeks
166dThe multi-award-winning collagen drink recommended by experts
164dWhy can't you lose weight? It could be your gut
156dAward-winning protein, see for yourself
156d"Six years trying to lose weight; nothing helped until this"
156dMy sex life can't go without this
149d"When you got me on creatine, everything changed"
141d"The usual never came": sensitive stomachs braced, nothing happened
134d"I am growing in size and strength"
131dAward-winning, clinically proven duo
121d3,388 athletes rate this gel
120dThe "viral" vitamin for hair growth
119dA brand that has backed athletes for 25 years
107dA new mum asks; the brand answers in a comment reply
104dThe $30 booster that sold out twice for a reason
92dA customer shares his lab result
86dWe asked real customers to try it for 21 days
85dThe number one collagen brand
81dOne of those things I didn't know I was missing
78dA celebrity in her 60s says every woman over 40 should know this
77dThe first time I took it
68dA podcast host's blunt endorsement plus 50% off
63dMy number one hack for weight loss
63dStressed? Tired? 4.6/5 from 7,000 reviews
62dFour bestsellers, one box
55dPOV: you finally got the one everyone's been losing their minds over
54d"I could eat one of these every single day"
52d4.9 stars across 812 reviews: the one people reorder
50dReal-sounding review + money-back guarantee
48dMy carry-on is just creatine gummies
41dReview quote on the pack
41dCustomer quote + 30% off
37d"I am addicted"
37d"I don't skip a day"
36dTrusted by athletes for over 35 years
35dA customer's question, answered in Stories style
35dThree natural actives, rated 4.8 from 237 reviews
33d"The most-loved magnesium in Italy"
Other angles
Science & proof · Transparency & purity · Us vs them · Myth-busting & reframe · Problem → solution · Fear of loss & health stakes · Audience call-out · Identity & aspiration · Convenience & routine · Taste & indulgence · Launch, drop & collab · Expert & celebrity · Results & timeline · Offer & value · Humour & culture · Free value & content