
Convenience & routine · GHOST
All the benefit, none of the inconvenient format
142 days live and still running · 79 variants
FEEL GOOD ENERGY · "All energy, no fizz. Rip, pour, go."
How to adapt it
Position your format against the inconvenient incumbent (cans, pills, powders).
Why it works
Six words of copy, and the row of flavors shows the range. It is aimed at energy-drink buyers rather than gym regulars. 79 variants.
Desire · Pain · Objections · Who it’s for · Offer
Who it’s for
Offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires