Launch, drop & collab · Happy Way

Brand-new protein bars for busy mornings and afternoon slumps

54 days live and still running · 20 variants

Meet your new protein pal!

How to adapt it

Tie the launch to specific moments in the day the snack fixes.

Naming the slump moments makes the new bar feel needed.

Desire: Energy Designed for busy mornngs, afternoon slumps and everything in between, our BRAND NEW Protein Bars are finally here and packed with 20g+ of protein to help you live life t
Pain: Afternoon crash / slump Designed for busy mornngs, afternoon slumps and everything in between, our BRAND NEW Protein Bars are finally here and packed with 20g+ of protein to help you live life t
Objections answered: Hassle & routine Brand-new protein bars for busy mornings and afternoon slumps (from the creative)
Confidence: medium

Persona: Busy adult running on empty (energy + focus) Designed for busy mornngs, afternoon slumps and everything in between, our BRAND NEW Protein Bars are f
Why tagged: copy describes the persona's situation (quoted in evidence)
Persona facets: adult · neutral

Tags reviewed by Eyepatch; quotes are from the ad. Browse desires