
Us vs them · Everyday Dose
It's coffee, but better
33 days live and still running · 11 variants
It's coffee, but better.
How to adapt it
Position your drink as an upgrade of a daily habit and name the extra ingredients.
Why it works
"X, but better" keeps the habit and adds a reason to switch.
Desire · Pain · Objections · Who it’s for · Offer
Offer
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