Fear of loss & health stakes · Healthy Metal
The 3am wake-ups are about to come back
211 days live and still running · 6 variants
The 3am wake-ups are about to come back.
How to adapt it
At the end of a trial, remind the buyer what they will lose if they stop, then offer the first full box.
Why it works
Loss aversion is stronger than gain; the reminder lands when the trial is ending.
- Hook type
- Problem call-out
- Awareness
- Problem-aware
- Format
- Static
- Funnel stage
- BOFU
- Products
- magnesium, sleep
- Brand style
- Direct response
- First seen
- 2026-03-24
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Better sleep · Sleep deeper / through the night
You felt the difference — the deeper sleep, the calmer evenings, the mornings that didn't feel like a battle.
- Pain
- Waking at night
The 3am wake-ups are about to come back.
- Objections answered
- Price & value
20% Off Your First Full Box
- Confidence
- high
Who it’s for
- Persona
- Wired, tired, poor sleeper
The 3am wake-ups are about to come back.
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · female skew
Offer
- Offer
- Hard offer (price or what you get changes)
- % off
20% Off Your First Full Box
- Free shipping
Free delivery UK ↓
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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