Myth-busting & reframe · Shawn Wells · Cautionary example
"Only 30% of your creatine is used for muscle"
39 days live and still running · 4 variants
The truth is, only about 30% of your creatine is used for muscle.
How to adapt it
Carousel built on one surprising number about the brain. The 70% brain figure is not supported, so do not reuse it.
Why it works
A bold number creates curiosity, but the claim is inaccurate: flagged.
- Hook type
- Number or stat
- Awareness
- Unaware
- Format
- Carousel
- Funnel stage
- TOFU
- Products
- creatine
- Brand style
- Direct response
- First seen
- 2026-09-14
- Last checked
- 2026-10-23
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Focus & cognition · Memory / long-term brain health
The other 70% fuels your brain, and almost nobody talks about it.
- Pain
- No pain named
- Objections answered
- "Not for someone like me"
- Confidence
- low · flagged for review
Who it’s for
- Persona
- Longevity optimizer / biohacker
- Why tagged
- inferred from angle and creative: "Only 30% of your creatine is used for muscle"
- Persona facets
- midlife · male skew
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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