Us vs them · Hiya Health
Why give your kids a sugar-coated vitamin every day?
142 days live and still running · 41 variants
90% of brain development occurs before the age of 5.
How to adapt it
Start with a striking fact, then question the default product parents already buy.
Why it works
Making the parent question a daily habit opens room for a switch.
- Hook type
- Comparison
- Awareness
- Solution-aware
- Format
- Static
- Funnel stage
- MOFU
- Products
- multivitamin
- Brand style
- Direct response
- First seen
- 2026-06-01
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Nutrient coverage · Kids get what they need
90% of brain development occurs before the age of 5.
- Pain
- No pain named
- Objections answered
- Is it safe / what is in it?
Zero sugar - sweetened naturally
- Confidence
- high
Who it’s for
- Persona
- Parent feeding the family
90% of brain development occurs before the age of 5.
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · female skew
Offer
- Offer
- Hard offer (price or what you get changes)
- % off
New Year Sale: Get 50% off your first order
- Sale event
New Year Sale: Get 50% off your first order
- First-order offer
New Year Sale: Get 50% off your first order
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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