
Humour & culture · Tidlos
Founder runs a marathon on 4 days of training with homemade gels
181 days live and still running
Race day
How to adapt it
Vlog with three goals: beat a buddy, don't poop, hand out gels.
Why it works
Self-deprecating founder stunt; "don't poop" names the GI fear with humour.
Desire · Pain · Objections · Who it’s for · Offer
Offer
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