Problem → solution · Symprove · Cautionary example
When the flu attacks, it steps in
360 days live and still running · 5 variants
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How to adapt it
Tie the product to a seasonal fear and let a creator explain her family ritual.
Why it works
Seasonal illness makes the message timely; implying it fights flu is a disease claim not allowed for supplements in the EU.
- Hook type
- Problem call-out
- Awareness
- Problem-aware
- Format
- UGC video
- Funnel stage
- TOFU
- Products
- probiotic
- Brand style
- Direct response
- First seen
- 2025-10-26
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Immunity · Protect the family
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- Pain
- Always catching something
When the flu attacks, it steps in
(from the creative) - Objections answered
- None
- Confidence
- high
Who it’s for
- Persona
- Parent feeding the family
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- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · female skew
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
Open in the library → Source: Meta Ad Library ↗