Problem → solution · Myprotein
Handle the seasonal objection in line one
58 days live and still running
"Si en verano te cuesta tomar proteína en polvo, tienes que probar la clear whey."
How to adapt it
Have a creator voice the objection your buyers have this season, then show the answer.
Why it works
A creator handles the seasonal objection in the first line and recasts the product as "protein, but as juice".
- Hook type
- Problem call-out
- Awareness
- Problem-aware
- Format
- UGC video
- Funnel stage
- TOFU
- Products
- protein, collagen
- Brand style
- Direct response
- First seen
- 2026-08-24
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- No desire stated
Handle the seasonal objection in line one
(from the creative) - Pain
- No pain named
- Objections answered
- Taste & mixability
Handle the seasonal objection in line one
(from the creative)
- Confidence
- high
Who it’s for
- Persona
- Healthy-treat seeker (sweet tooth, no guilt)
Si en verano te cuesta tomar proteína en polvo, tienes que probar la clear whey.
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- young adult · neutral
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
Open in the library → Source: Meta Ad Library ↗
