Expert & celebrity · Mind Nutrition
The founder holds up the new formula
343 days live and still running
Bisglicinato + Triptófano
How to adapt it
Have a recognisable face hold the product to camera and explain the two-ingredient pairing.
Why it works
Direct-to-camera with the product in hand; running almost a year.
- Hook type
- Expert or celebrity
- Awareness
- Product-aware
- Format
- Founder/expert video
- Funnel stage
- MOFU
- Products
- magnesium, sleep
- Brand style
- Direct response
- First seen
- 2025-11-12
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Better sleep · Sleep deeper / through the night
El nuevo Bisglicinato de Magnesio + L-Triptófano de Mind Nutrition ayuda a relajar cuerpo y mente para un sueño profundo y reparador.
- Pain
- Stress / anxiety
The founder holds up the new formula
(from the creative) - Objections answered
- None
- Confidence
- high
Who it’s for
- Persona
- Wired, tired, poor sleeper
😴 ¿Te cuesta desconectar al final del día?
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · female skew
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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