Science & proof · Maurten
The drinkable hydrogel
478 days live and still running · 13 variants
Maurten Drink Mixes are high-carbohydrate energy drinks for endurance sports that dissolve in water and convert to hydrogel in the acidity o…
How to adapt it
Name your technology in plain words and explain what it does in the stomach.
Why it works
A unique mechanism gives endurance athletes a reason to switch from regular carbs.
- Hook type
- Bold claim
- Awareness
- Solution-aware
- Format
- Brand video
- Funnel stage
- MOFU
- Products
- energy gel
- Brand style
- Premium & clean
- First seen
- 2025-06-30
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Performance & endurance · Fuel race day right
Maurten Drink Mixes are high-carbohydrate energy drinks for endurance sports that dissolve in water and convert to hydrogel in the acidity of the stomach.
- Pain
- No pain named
- Objections answered
- Does it work?
The drinkable hydrogel
(from the creative)
- Confidence
- high
Who it’s for
- Persona
- Endurance / hybrid athlete training for an event (incl. 40+ masters)
Maurten Drink Mixes are high-carbohydrate energy drinks for endurance sports that dissolve in water and convert to hydrogel in the acidity o…
- Why tagged
- copy names the persona (callout quoted in evidence)
- Persona facets
- any · neutral
Offer
- Offer
- No offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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