EyepatchADS
Kendal Mint Co ad. Angle: "Another angry cyclist getting in my way": refillable gel ad

Humour & culture · Kendal Mint Co · Cautionary example

"Another angry cyclist getting in my way": refillable gel ad

230 days live and still running

Have you tried the Kendal Mint Co refillable gels yet?

How to adapt it

Car-dashcam style meme of a cyclist, then the refill gel and its awards.

Why it works

Meme framing earns the stop; packaging-waste message is a fresh angle.

Hook type
Humour or meme
Awareness
Product-aware
Format
UGC video
Funnel stage
TOFU
Products
energy gel
Brand style
Direct response
First seen
2026-03-11
Last checked
2026-10-27

Desire · Pain · Objections · Who it’s for · Offer

Desire
Performance & endurance Award Winning Refillable Energy Have you tried the Kendal Mint Co refillable gels yet?
Pain
No pain named
Objections answered
  • Can I trust this brand?
Confidence
medium

Offer

Offer
No offer

Tags reviewed by Eyepatch; quotes are from the ad. Browse desires

Open in the library → Source: Meta Ad Library ↗

Plain-text summary

Kendal Mint Co energy gel ad, 230 days live in the public Meta Ad Library, still active (first seen 2026-03-11, last checked 2026-10-27). Angle: Humour & culture, ""Another angry cyclist getting in my way": refillable gel ad". Hook type: Humour or meme. Awareness stage: Product-aware. Format: UGC video. Funnel stage: TOFU. How to adapt it: Car-dashcam style meme of a cyclist, then the refill gel and its awards. Why it works: Meme framing earns the stop; packaging-waste message is a fresh angle. Cautionary example: the claims in this ad are not ones to copy.

Cite as: Eyepatch, ""Another angry cyclist getting in my way": refillable gel ad" (Kendal Mint Co), https://eyepatchads.com/ad/kendal-mint-co-1865686487471476. Data: /api/ads?id=1865686487471476