EyepatchADS
Kendal Mint Co ad. Angle: The ugly side of the London Marathon: gel litter

Transparency & purity · Kendal Mint Co

The ugly side of the London Marathon: gel litter

132 days live and still running

We know it’s not perfect but it’s at least a step in the right direction…

How to adapt it

Street covered in discarded gel wrappers, then refillable gels.

Why it works

Litter is an unexpected, sport-tied problem.

Hook type
Problem call-out
Awareness
Unaware
Format
UGC video
Funnel stage
TOFU
Products
energy gel
Brand style
Direct response
First seen
2026-06-17
Last checked
2026-10-27

Desire · Pain · Objections · Who it’s for · Offer

Desire
Performance & endurance Award Winning Energy Gels We know it’s not perfect but it’s at least a step in the right direction…
Pain
No pain named
Objections answered
None
Confidence
medium

Offer

Offer
No offer

Tags reviewed by Eyepatch; quotes are from the ad. Browse desires

Open in the library → Source: Meta Ad Library ↗

Plain-text summary

Kendal Mint Co energy gel ad, 132 days live in the public Meta Ad Library, still active (first seen 2026-06-17, last checked 2026-10-27). Angle: Transparency & purity, "The ugly side of the London Marathon: gel litter". Hook type: Problem call-out. Awareness stage: Unaware. Format: UGC video. Funnel stage: TOFU. How to adapt it: Street covered in discarded gel wrappers, then refillable gels. Why it works: Litter is an unexpected, sport-tied problem.

Cite as: Eyepatch, "The ugly side of the London Marathon: gel litter" (Kendal Mint Co), https://eyepatchads.com/ad/kendal-mint-co-1366786171931118. Data: /api/ads?id=1366786171931118