
Humour & culture · C4 Energy
Street interviews with fans, can in hand
42 days live and still running
Interviewing Knicks fans with @c4energy 🏀 #C4Partner #knicks #nbafinals
How to adapt it
Use a street-interview format around a live cultural moment (a big game).
Why it works
Timely fan interviews ride a moment people already care about.
Desire · Pain · Objections · Who it’s for · Offer
Who it’s for
Offer
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