Problem → solution · Bonafide
Wide awake at 2:47am for no reason
50 days live and still running
Not me being fully awake at 2:47am for absolutely no reason
How to adapt it
Open with a hyper-specific moment the viewer has lived, then explain the hidden cause and the fix.
Why it works
The exact time makes it instantly relatable and funny; "not something a random gummy will fix" sets it apart.
- Hook type
- Problem call-out
- Awareness
- Problem-aware
- Format
- UGC video
- Funnel stage
- TOFU
- Products
- sleep, women's health
- Brand style
- Direct response
- First seen
- 2026-09-01
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Better sleep
#ad Not me being fully awake at 2:47am for absolutely no reason
- Pain
- Waking at night
Wide awake at 2:47am for no reason
(from the creative) - Objections answered
- None
- Confidence
- high
Who it’s for
- Persona
- Perimenopausal / menopausal woman · also Wired, tired, poor sleeper
Turns out this is a whole perimenopause / hormonal thing (love that for me) and not something a ran
- Why tagged
- copy names the persona (callout quoted in evidence)
- Persona facets
- midlife · female
Offer
- Offer
- Hard offer (price or what you get changes)
- % off
Code Nicki20 gets you 20% off your first month of any subscription.
- Subscribe & save
Code Nicki20 gets you 20% off your first month of any subscription.
- Discount / creator code
Code Nicki20 gets you 20% off your first month of any subscription.
- First-order offer
Code Nicki20 gets you 20% off your first month of any subscription.
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
Open in the library → Source: Meta Ad Library ↗
