Expert & celebrity · AG1
A doctor voices the patient's frustration first
115 days live and still running · 4 variants
"I'm doing everything right, why do I still feel like something's missing?"
How to adapt it
Start with the customer's question in an expert's voice, then let the expert answer.
Why it works
The hook is the patient's question, voiced by a famous doctor. It borrows his authority and reflects the viewer's own frustration back at them.
- Hook type
- Expert or celebrity
- Awareness
- Solution-aware
- Format
- Founder/expert video
- Funnel stage
- TOFU
- Products
- greens
- Brand style
- Premium & clean
- First seen
- 2026-06-28
- Last checked
- 2026-10-19
Desire · Pain · Objections · Who it’s for · Offer
- Desire
- Nutrient coverage · Fill nutrient gaps
There are some basic nutrients that your body needs to thrive, and ideally you'd get those nutrients from foods.
- Pain
- Not getting enough from diet
A doctor voices the patient's frustration first
(from the creative) - Objections answered
- Can I trust this brand?
A doctor voices the patient's frustration first
(from the creative)
- Confidence
- high
Who it’s for
- Persona
- Simple-routine seeker (one product, not a stack)
I'm doing everything right, why do I still feel like something's missing?
- Why tagged
- copy describes the persona's situation (quoted in evidence)
- Persona facets
- adult · neutral
Offer
- Offer
- Hard offer (price or what you get changes)
- Free gift
Try AG1 and get a FREE Welcome Kit when you subscribe**.
- Subscribe & save
Try AG1 and get a FREE Welcome Kit when you subscribe**.
- First-order offer
**New subscribers only.
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires
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