
Myth-busting & reframe · Thesis
Most people aren't short on effort; they're running on caffeine and calling it a plan
50 days live and still running
Most people aren't short on effort.
How to adapt it
Call out the habit your buyer relies on and offer a personalised alternative via a quiz.
Why it works
The line is sharp and recognisable to tired professionals.
Desire · Pain · Objections · Who it’s for · Offer
Offer
Tags reviewed by Eyepatch; quotes are from the ad. Browse desires